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Keywords: User intentions
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Journal Articles
Gendered AI in banking services: the influence of financial chatbots’ gender on consumer behaviour
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International Journal of Bank Marketing (2025) 43 (6): 1231–1251.
Published: 04 March 2025
... literacy Gender sensitivity User intentions Customer interactions have been transformed by the advent of AI-powered chatbots, a real-time support service capable of answering user requests by mimicking human conversations (Chandra et al., 2022). These digital assistants often have human...
