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Keywords: Validation
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Journal Articles
International Journal of Bank Marketing (2019) 37 (3): 666–690.
Published: 26 March 2019
...Sangeeta Arora; Harpreet Kaur Purpose The purpose of this paper is to develop, measure and empirically validate a scale that captures the full dimensionality of selection attributes considered by customers when choosing a bank. Design/methodology/approach Focus group interviews were conducted...
