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Keywords: Valuation
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Journal Articles
Payment forms linked to consumer preferences for promotional offers: mediating and moderating factors
Available to Purchase
International Journal of Bank Marketing (2025) 43 (8): 1662–1683.
Published: 21 April 2025
...Chien-Jung Molly Huang; Shih-Chieh Chuang; Yin-Hui Cheng; Jia-Huei Hou Purpose This research examines the relationship between payment forms (cash vs credit card) and consumer promotional offer preferences (price discounts vs bonus packs). It also tests the indirect effects of different valuations...
Journal Articles
Multi‐attribute Services Using Hierarchical Information:Australia
Available to Purchase
International Journal of Bank Marketing (1989) 7 (4): 25–28.
Published: 01 April 1989
... for network banking, automatic teller machines and personal identification cards and the use of the empirical results in designing competitive market strategy. © MCB UP Limited 1989 Australia Banking Valuation MULTI-ATTRIBUTE SERVICES USING HIERARCHICAL INFORMATION: AUSTRALIA by Lester W...
