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Keywords: Value analysis
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Journal Articles
International Journal of Bank Marketing (2010) 28 (6): 465–478.
Published: 14 September 2010
... very few studies conducted in a transitional economy. Service levels Value analysis Banking Customer satisfaction Customer loyalty Vietnam © Emerald Group Publishing Limited 2010 The service sector is playing an increasingly important role in the economy of many countries...
Journal Articles
International Journal of Bank Marketing (1991) 9 (6): 30–35.
Published: 01 June 1991
... differentiate their products through noticeably higher levels of service quality. Marketing will play an important part in their success. © MCB UP Limited 1991 Banks Building societies Environment Value analysis United Kingdom Financial services Organizational change 30 INTERNATIONAL JOURNAL...
