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1-2 of 2
Keywords: Value in use
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Journal Articles
International Journal of Bank Marketing (2026) 44 (2): 237–257.
Published: 08 September 2025
...Mirlene Rabelo Magalhães Dias; Jose Sarto Freire Castelo; Emerson Wagner Mainardes Purpose This study aims to analyze how empathy contributes to value co-creation, value in use, and customer retention. Design/methodology/approach The article adopts a quantitative, descriptive, and cross...
Journal Articles
International Journal of Bank Marketing (2025) 43 (2): 341–367.
Published: 23 September 2024
... these dimensions directly influence the value in use and, indirectly, the reputation of financial institutions. Design/methodology/approach Based on the literature, a model was developed to verify the proposed relationships. To test the model, we collected data via an online questionnaire from 2,422 banking...
