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Keywords: Value in use
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Journal Articles
Journal Articles
International Journal of Bank Marketing (2025) 43 (2): 341–367.
Published: 23 September 2024
... these dimensions directly influence the value in use and, indirectly, the reputation of financial institutions. Design/methodology/approach Based on the literature, a model was developed to verify the proposed relationships. To test the model, we collected data via an online questionnaire from 2,422 banking...

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