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Keywords: Value proposition orientation
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Journal Articles
Effects of strategic value orientation on personal data privacy, value in use and organizational reputation
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International Journal of Bank Marketing (2025) 43 (2): 341–367.
Published: 23 September 2024
... rights only Value proposition orientation Personal data privacy Value in use Organizational reputation Personal data privacy means the consumer’s right to the confidentiality of their data, whether or not they consent to its collection, storage, tracking, use and sharing (Bhave et al...
