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Keywords: Video teller machine
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Journal Articles
International Journal of Bank Marketing (2024) 42 (7): 1634–1665.
Published: 04 June 2024
.... Design/methodology/approach This research follows the Stimulus-Organism-Response theory to examine the antecedents and behavioural outcomes of customer experience quality during their journeys with video teller machine (VTM) services in the banking industry (also known as LiveBank or SmartBank). First...
