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Keywords: Webrooming intention
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Journal Articles
International Journal of Bank Marketing (2021) 39 (2): 312–336.
Published: 14 January 2021
...Amit Shankar Purpose The aim of this study is to evaluate the impact of convenience on banking consumers' webrooming intention. To fulfil this objective, this study empirically investigates how convenience impacts consumers' webrooming intention, using a comprehensive moderated–mediation framework...

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