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Keywords: Young adults
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Journal Articles
International Journal of Bank Marketing (2023) 41 (2): 333–368.
Published: 02 December 2022
...Long She; Hassam Waheed; Weng Marc Lim; Sahar E-Vahdati Purpose Financial well-being among young adults is an emerging and important field of research. This study aims to shed light on the current insights and future directions for young adults’ financial well-being research. Design/methodology...
Journal Articles
International Journal of Bank Marketing (2021) 39 (7): 1068–1090.
Published: 29 April 2021
...Osvaldo García Mata Purpose The purpose of this paper is to analyze financial literacy's effect on retirement planning among young adults in Mexico, with gender as a moderator variable. Planning refers to the actual or intended implementation of several retirement strategies: private pension funds...
Journal Articles
International Journal of Bank Marketing (2020) 38 (2): 548–560.
Published: 08 November 2019
...Dhananjay Madhukar Bapat Purpose The profiling of young adult financial behavior can help financial service providers and financial advisors to target suitable marketing resources to specific customer segments. The purpose of this paper is to validate the scale for financial management behavior...
