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Unethical consumer practices in Asian countries have attracted much attention from business practitioners. The availability of counterfeit products such as computer disks, fashion clothing and watches, etc., provide a negative impression to the business world. This research aims to investigate the job‐related ethical beliefs of hotel employees in Hong Kong. The results show that the four‐dimensional factors model as suggested by Vitell and Muncy (1992) can explain hotel employees’ job‐related ethics. Correlation analysis revealed that there was a significant relationship among the four factors and the general attitudinal statements. Significant differences were observed when analysing the demographic variables (i.e. age and education level) with the four factors including: no harm; unethical behaviours; actively benefiting; and passively benefiting. The results suggest the need for a clearer ethical policy for employees, and the identification of the behaviours that are viewed as “no harm” in the work environment. Hotel management will benefit by being able to identify those areas where employees need guidance and education.

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