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Argues the case for interdisciplinary research in hospitality management. Education in the industry, by and large, does take this more holistic stance. Using a case illustrates the value and benefits of interdisciplinary research. One of the biggest problems is finding a suitable vehicle for presenting the research findings. Current journals tend to be too narrow in discipline focus. However, there is a growth in conferences etc. which take a more interdisciplinary approach and these are a possible solution. Hospitality management transcends many other subject boundaries, so it is important that research in these areas is made more accessible and credible to the world at large.
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1999
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