Tourism students’ perceptions of work values: a case of Taiwanese universities

This study investigated students’ perceptions of work values and occupational choice propensity. A total of 311 hospitality majors at four different universities in Taiwan were analyzed in the study. The work value inventory (WVI) scale, containing 45 attributes, developed by Super, was used to assess students’ perceptions of work values. The study found “supervisory relations”, “work surroundings”, and “way of life” were the most important work values among respondents. Three mutually exclusive clusters of respondents were identified. This research suggests a longitudinal study measuring students’ perceptions of work value before and after entering the workforce.