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Purpose

The purpose of this paper is to show how tea relates to hospitality in both the home and commercial contexts. Tea, when taken out of the home situation, represents a service product with a resultant revenue stream that has the potential to be more than a “cuppa”.

Design/methodology/approach

This viewpoint reviews related literature and management strategies.

Findings

Identifies from a practitioner viewpoint the possibilities for using tea to increase profits within the hospitality business.

Practical implications

Argues that tea drinking is pivotal to a wide array of hospitality events and that its potential to generate revenue is often underestimated.

Originality/value

An original look at a very old service.

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