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Purpose
The purpose of this paper is to show how tea relates to hospitality in both the home and commercial contexts. Tea, when taken out of the home situation, represents a service product with a resultant revenue stream that has the potential to be more than a “cuppa”.
Design/methodology/approach
This viewpoint reviews related literature and management strategies.
Findings
Identifies from a practitioner viewpoint the possibilities for using tea to increase profits within the hospitality business.
Practical implications
Argues that tea drinking is pivotal to a wide array of hospitality events and that its potential to generate revenue is often underestimated.
Originality/value
An original look at a very old service.
© Emerald Group Publishing Limited
2006
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