An analysis of the gaming industry in the Niagara region

Purpose – The aim of this paper is to profile the casino gaming industry in Niagara Falls Canada, home to Canada's largest and busiest casino infrastructure. The research also investigated the larger role played by casino gaming to the overall tourism industry and economy of the greater Niagara Falls region. Design/methodology/approach – Research methods included a comprehensive literature review combined with a structured interview with a leading executive in Niagara casino resort operations. Findings – The Canadian gaming industry has experienced significant growth in revenues, participation rates, and employment in the last decade. Major shifts in the core customer base of Canadian Niagara casino resorts have occurred in the past decade as a result of major valuation changes between US and Canadian currencies, significant challenges in border crossings for US visitors to Canada and the growth and development of new casino resorts operated by the Seneca Indian nations in neighboring New York State. Originality/value – An up‐to‐date synopsis of current operating challenges and opportunities for the casino gaming sector in the Niagara region is provided. Results should be of interest to academics, gaming and tourism officials and potential investors.