The motives behind consumers’ intention to use peer-to-peer accommodation: an fsQCA application Available to Purchase

Francesca De Canio is a Research Fellow in Marketing at the University of Modena and Reggio Emilia, Italy. Her research interests focus on consumer behavior within a retail environment, with a focus on online retailing. She also investigates technology and devices evolution and their impact on people lifestyles, customer experience toward mobile devices and on customer engagement. She concentrates on quantitative methods, as well as on qualitative comparative analysis. She also co-authored a book on the collaborative consumption and the emergence of new hybrid business models. She has published in the Journal of Retailing and Consumer Service and The International Review of Retail, Distribution and Consumer Research.

Marta Nieto-García is a Senior Lecturer in Marketing at the University of Portsmouth, UK. Her research interests include pricing, electronic word-of-mouth and consumer decision-making. Specifically, she investigates the role of online information in shaping consumer responses. Her work has been published in leading journals, including Journal of Travel Research, International Journal of Hospitality Management and Cornell Hospitality Quarterly.

Elisa Martinelli is an Associate Professor of Management at the Department of Economics Marco Biagi at the University of Modena and Reggio Emilia, Italy. Elisa’s work is primarily concerned with consumer behavior and retailing. She has published in a variety of leading academic journals, including The Service Industries Journal, The International Review of Retail, Distribution and Consumer Research, International Journal of Entrepreneurial Behavior and Research, Journal of International Consumer Marketing and The British Food Journal.

Davide Pellegrini is a Professor of Marketing at the Department of Economics and Management at the University of Parma, where he is the Coordinator of executive programs and post-degree courses in retail and distribution management. His research focuses on sharing economy and gift-giving consumption. He co-authored a book on the collaborative consumption and the emergence of new hybrid business models. He is founder of Ti Frutta, the first Italian platform of digital cashback as a spin-off of the University of Parma and controlled by Sia, European leader in technological services for financial institutions, central banks, corporates and public administration.