Customer experience and brand loyalty in the full-service hotel sector: the role of brand affect Available to Purchase

Dr Jingjing Guan is Post-doctoral Member of School of Management, Zhejiang University and Associate Professor at School of Tourism and Urban-Rural Planning, Zhejiang Gongshang University, China. As active Researcher, she published widely on both international and Chinese journals and has been the Principal Investigator in charge of several governmental research grants, including two projects funded by National Natural Science Foundation of China. Her research interests focus on tourist behavior, theory development in tourism area and tourism public policy.

Dr Wanfei Wang is Professor of Tourism at the Department of Tourism and Hotel Management, School of Management, Zhejiang University, China. She is active in both research and consulting. Her research areas include hotel management, sustainable tourism development and rural tourism. Prof Wang publishes widely in Chinese and English journals.

Dr Zhigang Guo is Associate Professor of Business Administration at the Department of Business Management, Business School, Anyang Institute of Technology. He is active in both consulting and research. His research areas include customer loyalty, competitiveness of brand and tourist behavior.

Dr Jin Hooi Chan is Associate Professor at Faculty of Business, University of Greenwich, and Associate Researcher at the Energy Policy Research Group, University of Cambridge. He holds PhD degree in Management Studies from Judge Business School, University of Cambridge. As Multidisciplinary Researcher, his research builds on the study of industrial organization, industrial policy, entrepreneurship and innovation and covers sustainability and environment, tourism, creative, cultural/heritage and cleantech industries. He holds an international research grant funded by ESRC (UK) on innovation studies in the cultural and heritage sector in a UNESCO World Heritage Site and an EU Interreg 2Seas project (FACET) on circular economy practices in coastal tourism and leisure sector.

Dr Xiaoguang Qi is Member of Subject Group Strategy and International Business in Judge Business School, University of Cambridge, UK, and also serves as President of S Plus Academy, as well as the Marcel Mauss Chair Distinguished Professor in UIBE, China.