Examining consumer-brand relationships on social media platforms Available to Purchase

Nikunj Kumar Jain has three years of cross-functional industrial experience in green field Bharat Oman Refineries Ltd, Bina (MP) (BORL, a joint venture between Bharat Petroleum Corporation Ltd and Oman Oil SAOC, Sultanate of Oman) in the areas of Project Management with exposure to Commissioning; Operations and Maintenance of Power Plants; Procurement and Inventory Management, Warehouse and Store Management, Contract Management, Vendor Management, etc. He has presented several research papers in national and international conferences like INFORMS Marketing Science, INFORMS Manufacturing and Service Operations Management (MSOM) Conference, IMRDC, COSMAR, SOM, etc. He has published in national and international journals (including “B” class publication as per ABDC classification) and has also published a case study in Asian Journal of Management Cases. His research interest areas include retail operations, logistics and supply chain management, game theory applications in supply chain management, Big Data analytics, mathematical modeling and optimization of real life problems.

Shampy Kamboj has received the MBA Degree in Marketing from Kurukshetra University, Haryana, India. She is working as an Assistant Professor in Amity University, Noida. She chose social media marketing as her research area while pursuing PhD from the Department of Management Studies, Indian Institute of Technology Roorkee, Uttarakhand. Her work is published in journals like International Journal of Contemporary Hospitality Management, Journal of Brand Management, International Journal of Productivity and Performance Management, International Journal of Business Excellence, Qualitative Market Research: An International Journal, International Journal of Electronic Marketing and Retailing, International Journal of Culture, Tourism, and Hospitality Research, Journal of Hospitality and Tourism Technology, etc. Her areas of interest are social media marketing, customer participation and co-creation.

Vinod Kumar holds the PhD Degree in Marketing from the Department of Management Studies, Indian Institute of Technology (IIT), Roorkee. Presently, he is working as an Assistant Professor (Marketing) in International Management Institute (IMI), Delhi. He has presented and published his research work in various reputed national and international platforms. His one of the published paper has recently been adjudged as Highly Commendable by Emerald Literati Network Awards for Excellence, 2017. His current research interests include e-marketing, sustainability marketing and sustainability reporting.

Zillur Rahman is an Associate Professor and the Head of the Department in the Department of Management Studies, at IIT Roorkee, India. His areas of interest are marketing, sustainability and strategic management. His work has been published and cited in various international journals like Management Decision, Managing Service Quality, International Journal of Information Management, Industrial Management and Data Systems, European Business Review, International Journal of Service Industry Management, Journal of Business and Industrial Marketing, to name a few. He was the recipient of the Emerald Literati Club Highly Commended Award in 2004 and Highly Commended Award winner of the 2009 Emerald/AIMA Indian Management Research Fund Award. One of his papers was The Sciencedirect Top 25 Hottest Article within the journal for the period October-December 2004.