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Marketing Intelligence & Planning Cover Image for Volume 44, Issue 2
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Volume 44,
Issue 2,
24 February 2026
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Volume 44, Issue 4, May 2026
Volume 44, Issue 3, April 2026

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Marketing Intelligence & Planning serves as a key link between scholarly research and practice in the domain of strategic marketing, by publishing impactful research, with a focus on rigor and relevance.

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Capitalization of high-exposure risk events: long-term effects of natural gas pipeline incidents on US property values
Leveraging AI in vocational education: a systematic review of theory, barriers and opportunities
The prospect of AI-enhanced agile marketing: boosting marketing ROI through customer engagement and sales performance
Strategic partnerships and corporate sustainability: the importance of alliance management capabilities in the path to sustainable development
Influencing mechanism of cross-boundary cooperation of time-honored brands on brand trust in the digital era1
Open access articles
May 12 2026
Leveraging AI in vocational education: a systematic review of theory, barriers and opportunities
Sonal Nakar, Eunjae Park et al.
January 01 2026
The hierarchy-of-effects pathways of virtual influencers in metaverse: unpacking the path to luxury brand engagement
Zhiying Hou, Garry Wei Han Tan et al.
November 25 2025
Customer brand engagement as a driver of psychological benefits of post–purchase green consumption
Daniel Rayne, Linda D. Hollebeek et al.
October 17 2025
How self-construal and ad appeal shape the evaluation of sustainable luxury products: the interplay of self, pride, and gratitude
Juyon Lee, Rajat Roy
August 06 2025
Innovation reputation and market capitalization: the moderations of firm size, industry, and asset efficiency
Arilova Randrianasolo, Alexey V. Semenov

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Dr Babu John-Mariadoss

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