Demystifying consumers' climate change engagement: a knowledge–attitude–practice perspective

Mukta Srivastava, Ph.D., is Professor and the Chairperson of the Marketing Management Area at T A Pai Management Institute, Manipal Academy of Higher Education, Manipal, India. She has more than 17 years of academic and research experience. Her articles have been published in reputed international journals such as European Journal of Marketing, Marketing Intelligence and Planning, Journal of Product and Brand Management, Journal of Consumer Marketing, Electronic Commerce Research, Journal of Business and Industrial Marketing and International Marketing Review. She has also contributed case studies and book chapters to reputable publishing houses.

Linda D. Hollebeek, Ph.D., is the Teng Yew Huat Endowed Chair of Marketing at Sunway University, Professor of Marketing at Tallinn University of Technology, Guest Professor at Umea University, Distinguished Visiting Professor at the University of Johannesburg, and Professor at Vyutautas Magnus University. Her research on customer/stakeholder engagement has published in the Journal of the Academy of Marketing Science, Journal of Service Research, and International Journal of Research in Marketing, and the Journal of Product Innovation Management, among others. She has been named a Clarivate Highly Cited Researcher (2020-2025), is listed on Stanford University/Elsevier’s Top 2% of Researchers by citations (2019-2025), and serves as Associate Editor of the Journal of Service Research.

Mredu Goyal, Ph.D., is an Associate Professor at Manipal University Jaipur. She has more than 15 years of academic and research experience across leading higher education institutions. Her research focuses on social media marketing, sustainability, green marketing, consumer engagement and digital marketing. Her articles have been published in reputed Scopus- and Web of Science-indexed journals, including Informing Science: The International Journal of an Emerging Transdiscipline and IETE Journal of Research. She has contributed book chapters to Springer Nature and IGI Global. Besides, she has developed and launched the national SWAYAM MOOC Entrepreneurial Finance and Accounting Toolbox (IIMBx), successfully supervised 3 doctoral scholars, published patents and serves as a reviewer for reputed international journals, contributing significantly to research and academic excellence.

Shivan Sanjay Patel, Ph.D., is a faculty member in the area of Marketing at S.P. Jain Institute of Management and Research (SPJIMR), Mumbai, India. His teaching interests lie in Marketing Research, B2B marketing, Sales and Channel Management and Digital Marketing Analytics. His research has been published in journals such as Industrial Marketing Management, Journal of Brand Management, International Journal of Retail and Distribution Management and Journal of Business and Industrial Marketing. His work has also received recognition at international gatherings, including the ISMS Marketing Science Conference in the USA and the Global Marketing Conference in Japan.

Iivi Riivits-Arkonsuo, Ph.D., is Associate Professor of Marketing at the Department of Business Administration, Tallinn University of Technology, Estonia. Her research focuses mainly on consumer/customer engagement, interactive consumer/brand relationships, the digital divide and digital exclusion in older age. She was a Research Manager at Turu-uuringute AS, one of the leading market research companies in Estonia, for over 20 years. Her work has been published in journals, including Psychology and Marketing and the Journal of Retailing and Consumer Services.