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Journal Articles

Getting the scoop on native advertising – a bibliometric and TCCM-based review

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Stuti Kumar, Mukta Srivastava, Sreeram Sivaramakrishnan
Journal: Marketing Intelligence & Planning
Marketing Intelligence & Planning (2025) 43 (7): 1396–1423.
https://doi.org/10.1108/MIP-04-2024-0291
Published: 31 March 2025
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Journal Articles

Reference price research in marketing: a bibliometric analysis

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Mukta Srivastava, Neeraj Pandey, Gordhan K. Saini
Journal: Marketing Intelligence & Planning
Marketing Intelligence & Planning (2022) 40 (5): 604–623.
https://doi.org/10.1108/MIP-02-2022-0049
Published: 02 May 2022
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Journal Articles

Mapping the influence of influencer marketing: a bibliometric analysis

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Abhishek, Mukta Srivastava
Journal: Marketing Intelligence & Planning
Marketing Intelligence & Planning (2021) 39 (7): 979–1003.
https://doi.org/10.1108/MIP-03-2021-0085
Published: 11 August 2021
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Journal Articles

Mapping the themes and intellectual structure of customer engagement: a bibliometric analysis

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Mukta Srivastava, Sreeram Sivaramakrishnan
Journal: Marketing Intelligence & Planning
Marketing Intelligence & Planning (2021) 39 (5): 702–727.
https://doi.org/10.1108/MIP-11-2020-0483
Published: 29 April 2021
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Journal Articles

The impact of eWOM on consumer brand engagement

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Mukta Srivastava, Sreeram Sivaramakrishnan
Journal: Marketing Intelligence & Planning
Marketing Intelligence & Planning (2021) 39 (3): 469–484.
https://doi.org/10.1108/MIP-06-2020-0263
Published: 13 October 2020
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