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Journal Articles

Use of gamification and hyper-personalization in the coupon industry: does it impact the consumer’s intention to redeem?

Preeti Nayal, Arun Sharma, Neeraj Pandey, Amit Shankar

Marketing Intelligence & Planning (2025) 43 (3): 500–518.

https://doi.org/10.1108/MIP-09-2023-0490

Published: 14 October 2024

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Journal Articles

All about Social Coupons! Evolution, Review and Research Directions

Pappu Kalyan Ram, Neeraj Pandey, Justin Paul

Marketing Intelligence & Planning (2025) 43 (1): 96–126.

https://doi.org/10.1108/MIP-07-2023-0369

Published: 31 July 2024

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Journal Articles

Reference price research in marketing: a bibliometric analysis

Mukta Srivastava, Neeraj Pandey, Gordhan K. Saini

Marketing Intelligence & Planning (2022) 40 (5): 604–623.

https://doi.org/10.1108/MIP-02-2022-0049

Published: 02 May 2022

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