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Journal Articles

Role of corporate social responsibility in achieving sustainable marketing performance: a systematic review and future research agenda

Aman Kumar, Amit Shankar, Vasanthi Mamidala

Marketing Intelligence & Planning 1–47.

https://doi.org/10.1108/MIP-02-2024-0079

Published: 24 March 2026

View article titled, Role of corporate social responsibility in achieving sustainable marketing performance: a systematic review and future research agenda

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Includes: Supplementary data

Journal Articles

Exploring consumer engagement with smart voice assistants in the era of emerging conversational technologies

Kumar Rohit, Amit Shankar, Ankit Mehrotra, Muhammad Zafar Yaqub, Pragya Gupta

Marketing Intelligence & Planning (2025) 43 (8): 1696–1723.

https://doi.org/10.1108/MIP-03-2024-0185

Published: 13 May 2025

View article titled, Exploring consumer engagement with smart voice assistants in the era of emerging conversational technologies

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Includes: Supplementary data

Journal Articles

Use of gamification and hyper-personalization in the coupon industry: does it impact the consumer’s intention to redeem?

Preeti Nayal, Arun Sharma, Neeraj Pandey, Amit Shankar

Marketing Intelligence & Planning (2025) 43 (3): 500–518.

https://doi.org/10.1108/MIP-09-2023-0490

Published: 14 October 2024

View article titled, Use of gamification and hyper-personalization in the coupon industry: does it impact the consumer’s intention to redeem?

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Journal Articles

Understanding the impact of CSR domain on brand relationship quality

Amit Shankar, Rambalak Yadav

Marketing Intelligence & Planning (2021) 39 (4): 559–573.

https://doi.org/10.1108/MIP-10-2020-0442

Published: 25 December 2020

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Journal Articles

Insights for luxury retailers to reach customers globally

Charles Jebarajakirthy, Rambalak Yadav, Amit Shankar

Marketing Intelligence & Planning (2020) 38 (7): 797–811.

https://doi.org/10.1108/MIP-10-2019-0493

Published: 12 March 2020

View article titled, Insights for luxury retailers to reach customers globally

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Role of corporate social responsibility in achieving sustainable marketing performance: a systematic review and future research agenda

Exploring consumer engagement with smart voice assistants in the era of emerging conversational technologies

Use of gamification and hyper-personalization in the coupon industry: does it impact the consumer’s intention to redeem?

Understanding the impact of CSR domain on brand relationship quality

Insights for luxury retailers to reach customers globally

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