Issues

Special issue: Unleashing AI-powered innovation to transform strategic marketing decision making and planning Part 1. Guest Editors: Raj Echambadi, Sangwon Lee, Nadia Pomirleanu and Babu Lourduraj John-Mariadoss

A sensemaking approach for AI adoption: the role of AI framing and digital culture

Steven Y.H. Liu; Brandon Gustafson; Marielle Gustafson
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Talking AI: how conversational styles shape consumer attitudes in hedonic and utilitarian contexts

Suo-Wen Li; Yang Pan; Kyung-Min Kim; Sangwon Lee
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Scale development and validation on perceived artificial intelligence usefulness (PAIU) in the context of online shopping

Shreya Gupta; Tejinderpal Singh
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Leveraging AI in vocational education: a systematic review of theory, barriers and opportunities

Sonal Nakar; Eunjae Park; Louise Misselke; Sardana Islam Khan
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Metaverse branding in travel and tourism: the role of brand coolness and tourist involvement in driving patronage intentions

Souvik Roy; Dennis Joseph; Ankit Kesharwani; Kartikeya Bolar
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The role of generative AI in shaping consumer–brand relationships: a comparative study of the microblogging platforms X and threads

Zahy Ramadan; Maya F. Farah; Yaman Nassereddine
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Digital congruence in influencer marketing: how NFTs shift the balance between human and AI-driven virtual endorsers through parasocial relationships

Yanzhe Yuan; Mai Nguyen; Wei Shao; Yunen Zhang
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The AI revolution: decoding and mapping the future of marketing

Rajat Kukreti; Mayank Yadav
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More than words: does AIGC matter in tourism planning?

Xi Wang; Jie Zheng; Yiqing Liao
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PromoCraft+: a human-in-the-loop framework for auditing AI-generated insurance promotions

Anshul Saxena
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Unveiling the factors influencing AIGC intention among marketers and its impact on marketing creativity

Tao Meng; Xiaofei Li; Jiang Cao; Xinlu Zou
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