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Journal Articles

Metaverse branding in travel and tourism: the role of brand coolness and tourist involvement in driving patronage intentions

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Souvik Roy, Dennis Joseph, Ankit Kesharwani, Kartikeya Bolar
Journal: Marketing Intelligence & Planning
Marketing Intelligence & Planning 1–20.
https://doi.org/10.1108/MIP-03-2025-0177
Published: 02 October 2025
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Journal Articles

Optimizing fitness app features for enhanced user loyalty: a multi-study analysis

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Souvik Roy, Ankit Kesharwani, Sanjit K. Roy, Kartikeya Bolar
Journal: Marketing Intelligence & Planning
Marketing Intelligence & Planning (2025) 43 (7): 1349–1365.
https://doi.org/10.1108/MIP-09-2023-0508
Published: 11 April 2025
View article titled, Optimizing fitness app features for enhanced user loyalty: a multi-study analysis
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