Earlycite

Research Article July 31 2026
Digital coupon marketing strategies to mitigate channel competition in the business-to-business market
Zhi Pei; Ruiliang Yan; Zixia Cao; Steve B. Zhou
Marketing Intelligence & Planning (2026) https://doi.org/10.1108/MIP-03-2025-0212
View articletitled, Digital coupon marketing strategies to mitigate channel competition in the business-to-business market
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Research Article July 27 2026
Barriers of eco-friendly packaging (EFP) adoption: a multi-stakeholder perspective
Gunjan Shokeen; Aastha Verma; Manish Das; Charu Shri; Dinesh Kumar
Marketing Intelligence & Planning (2026) https://doi.org/10.1108/MIP-05-2025-0372
View articletitled, Barriers of eco-friendly packaging (EFP) adoption: a multi-stakeholder perspective
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Research Article July 20 2026
Unveiling the factors influencing AIGC intention among marketers and its impact on marketing creativity
Tao Meng; Xiaofei Li; Jiang Cao; Xinlu Zou
Marketing Intelligence & Planning (2026) https://doi.org/10.1108/MIP-01-2025-0048
View articletitled, Unveiling the factors influencing AIGC intention among marketers and its impact on marketing creativity
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Research Article July 17 2026
Strategic lot-for-lot inventory and sustainability decisions in green supply chains: an analytical model with trade credit and cost-sharing
Brojeswar Pal; Hemanta Mukherjee
Marketing Intelligence & Planning (2026) https://doi.org/10.1108/MIP-08-2025-0612
View articletitled, Strategic lot-for-lot inventory and sustainability decisions in green supply chains: an analytical model with trade credit and cost-sharing
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Research Article July 14 2026
PromoCraft+: a human-in-the-loop framework for auditing AI-generated insurance promotions
Anshul Saxena
Marketing Intelligence & Planning (2026) https://doi.org/10.1108/MIP-03-2025-0273
View articletitled, PromoCraft+: a human-in-the-loop framework for auditing AI-generated insurance promotions
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Research Article July 14 2026
Effect of remote work during Covid on sales employee ratings: evidence from online employer reviews
Somnath Banerjee; Aditya Gupta
Marketing Intelligence & Planning (2026) https://doi.org/10.1108/MIP-08-2025-0628
View articletitled, Effect of remote work during Covid on sales employee ratings: evidence from online employer reviews
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Research Article July 14 2026
Can political advertisers win by “Breaking Good”? An augmenting/discounting principle perspective
Atefeh Yazdanparast; Pramod Iyer; David Strutton
Marketing Intelligence & Planning (2026) https://doi.org/10.1108/MIP-04-2025-0296
View articletitled, Can political advertisers win by “Breaking Good”? An augmenting/discounting principle perspective
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Research Article July 10 2026
The celebrity in the machine: decoding user evaluations of AI celebrity avatar streamers via text mining
Li Xiong; Dan Wei; Jialu Guo
Marketing Intelligence & Planning (2026) https://doi.org/10.1108/MIP-09-2025-0768
View articletitled, The celebrity in the machine: decoding user evaluations of AI celebrity avatar streamers via text mining
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Literature Review July 9 2026
The AI revolution: decoding and mapping the future of marketing
Rajat Kukreti; Mayank Yadav
Marketing Intelligence & Planning (2026) https://doi.org/10.1108/MIP-01-2025-0049
View articletitled, The AI revolution: decoding and mapping the future of marketing
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Literature Review July 8 2026
Consumer well-being in marketing: a hybrid review and future research opportunities
Parth Salunke; Varsha Jain; Kush Mehta
Marketing Intelligence & Planning (2026) https://doi.org/10.1108/MIP-12-2024-0903
View articletitled, Consumer well-being in marketing: a hybrid review and future research opportunities
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Research Article July 7 2026
More than words: does AIGC matter in tourism planning?
Xi Wang; Jie Zheng; Yiqing Liao
Marketing Intelligence & Planning (2026) https://doi.org/10.1108/MIP-03-2025-0199
View articletitled, More than words: does AIGC matter in tourism planning?
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Literature Review July 7 2026
Internal marketing: a systematic literature review and research agendas
Malabika Sahoo; Bikash Kumar Rup; Justin Paul; Manoranjan Dhal
Marketing Intelligence & Planning (2026) https://doi.org/10.1108/MIP-10-2024-0777
View articletitled, Internal marketing: a systematic literature review and research agendas
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Research Article July 6 2026
The impact of brand community social responsibility on brand community engagement: the role of brand community admiration and grateful disposition
Zhimin Zhou; Nadilai Aisihaer; Imane Sbai
Marketing Intelligence & Planning (2026) https://doi.org/10.1108/MIP-03-2025-0235
View articletitled, The impact of brand community social responsibility on brand community engagement: the role of brand community admiration and grateful disposition
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Research Article July 6 2026
How corporate social responsibility affects brand equity: the mediating role of customer engagement and the moderating role of brand innovativeness
Mengxi Yang; Mengyang Wang; Walton Wider
Marketing Intelligence & Planning (2026) https://doi.org/10.1108/MIP-01-2025-0067
View articletitled, How corporate social responsibility affects brand equity: the mediating role of customer engagement and the moderating role of brand innovativeness
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Research Article July 3 2026
Sales innovativeness climate and B2B salesperson performance: the roles of persistence, entrepreneurial self-efficacy and creative selling
John Charles Peter Edwards; Steven Peter D'Alessandro; Morgan Miles
Marketing Intelligence & Planning (2026) https://doi.org/10.1108/MIP-01-2025-0069
View articletitled, Sales innovativeness climate and B2B salesperson performance: the roles of persistence, entrepreneurial self-efficacy and creative selling
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Research Article July 2 2026
Rethinking advertising-sales response curves: the moderating role of R&D in nonlinear advertising effects
Gowtham Chinnasamy; Barsha Ghosh
Marketing Intelligence & Planning (2026) https://doi.org/10.1108/MIP-10-2025-0810
View articletitled, Rethinking advertising-sales response curves: the moderating role of R&D in nonlinear advertising effects
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Conceptual Paper July 1 2026
A sensemaking approach for AI adoption: the role of AI framing and digital culture
Steven Y.H. Liu; Brandon Gustafson; Marielle Gustafson
Marketing Intelligence & Planning (2026) https://doi.org/10.1108/MIP-03-2025-0276
View articletitled, A sensemaking approach for AI adoption: the role of AI framing and digital culture
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Research Article June 25 2026
How to select the optimal bundling strategy for two products within a sales cycle
Yilun Zhang; Zhiqing Meng
Marketing Intelligence & Planning (2026) https://doi.org/10.1108/MIP-06-2025-0454
View articletitled, How to select the optimal bundling strategy for two products within a sales cycle
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Research Article June 19 2026
Examining cryptocurrency adoption, considering the moderating impact of economic literacy and the mediating influence of perceived evaluation
Shigen Li; Mohammad Akbari Arekamari
Marketing Intelligence & Planning (2026) https://doi.org/10.1108/MIP-05-2024-0330
View articletitled, Examining cryptocurrency adoption, considering the moderating impact of economic literacy and the mediating influence of perceived evaluation
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Research Article June 19 2026
Modeling the lifetime value of retailers: a guide to marketing actions
Mehir Baidya; Bipasha Maity
Marketing Intelligence & Planning (2026) https://doi.org/10.1108/MIP-04-2023-0183
View articletitled, Modeling the lifetime value of retailers: a guide to marketing actions
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Conceptual Paper June 11 2026
The role of generative artificial intelligence marketing in small business competitive marketing performance: theoretical and research propositions
Kwabena Abrokwah-Larbi
Marketing Intelligence & Planning (2026) https://doi.org/10.1108/MIP-05-2025-0419
View articletitled, The role of generative artificial intelligence marketing in small business competitive marketing performance: theoretical and research propositions
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Research Article June 10 2026
Is one health product choice enough to maintain good health? The role of choice sets as a driver of consumer sequential health choices
Naoki Akamatsu; Reo Fukuda; Ian Phau
Marketing Intelligence & Planning (2026) https://doi.org/10.1108/MIP-04-2025-0370
View articletitled, Is one health product choice enough to maintain good health? The role of choice sets as a driver of consumer sequential health choices
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Literature Review June 9 2026
How do cultural orientations impact organic product purchases?
Yuzhu Liu; Lixun Su; Yunmei You
Marketing Intelligence & Planning (2026) https://doi.org/10.1108/MIP-12-2024-0893
View articletitled, How do cultural orientations impact organic product purchases?
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Research Article June 8 2026
The role of multi-dimensional values and context-specific reasons in socially responsible consumption
Vaibhav Sharma; Diptiman Banerji; Victor Saha
Marketing Intelligence & Planning (2026) https://doi.org/10.1108/MIP-03-2025-0248
View articletitled, The role of multi-dimensional values and context-specific reasons in socially responsible consumption
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Research Article June 2 2026
Nostalgia and green consumption: the interactive effects of emotional appeal and influencer type on purchase intentions
Juan Shan; Yuqi Huang; Chenhong Cui
Marketing Intelligence & Planning (2026) https://doi.org/10.1108/MIP-08-2024-0603
View articletitled, Nostalgia and green consumption: the interactive effects of emotional appeal and influencer type on purchase intentions
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Research Article May 22 2026
Decoding multiple facets of brand experience in the metaverse: the role of fun, perceived diagnosticity and social presence
Satyam Mishra; Ashish Dubey; Satish SM; Anubhav Mishra
Marketing Intelligence & Planning (2026) https://doi.org/10.1108/MIP-12-2024-0891
View articletitled, Decoding multiple facets of brand experience in the metaverse: the role of fun, perceived diagnosticity and social presence
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Research Article May 20 2026
Cultural dimensions as a moderator of social media use and face-to-face communication: effect on productivity and marketing implications
Joseph Vithayathil; Frank MacCrory; Laurie Giddens
Marketing Intelligence & Planning (2026) https://doi.org/10.1108/MIP-01-2025-0092
View articletitled, Cultural dimensions as a moderator of social media use and face-to-face communication: effect on productivity and marketing implications
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Research Article May 19 2026
The direct and interactive effects of justice on channel performance
Sandip Trada; Bhoomi Mehta
Marketing Intelligence & Planning (2026) https://doi.org/10.1108/MIP-12-2024-0896
View articletitled, The direct and interactive effects of justice on channel performance
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Research Article May 18 2026
Economic value of recovering consumers' green trust and corporations' sustainability
Hanseul Jo; Jeong Bin Lee; Ki-Bok Chang; Jungwoo Shin
Marketing Intelligence & Planning (2026) https://doi.org/10.1108/MIP-05-2025-0401
View articletitled, Economic value of recovering consumers' green trust and corporations' sustainability
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Literature Review May 15 2026
Unlocking the potential of metaverse: a bibliometric and topic modelling approach of key drivers and barriers
Eshita Gupta; Ruchi Jain Garg
Marketing Intelligence & Planning (2026) https://doi.org/10.1108/MIP-02-2025-0121
View articletitled, Unlocking the potential of metaverse: a bibliometric and topic modelling approach of key drivers and barriers
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Research Article May 12 2026
Capitalization of high-exposure risk events: long-term effects of natural gas pipeline incidents on US property values
Haihong Jiang; Wei Li
Marketing Intelligence & Planning (2026) https://doi.org/10.1108/MIP-07-2025-0585
View articletitled, Capitalization of high-exposure risk events: long-term effects of natural gas pipeline incidents on US property values
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Literature Review May 12 2026
Leveraging AI in vocational education: a systematic review of theory, barriers and opportunities
Sonal Nakar; Eunjae Park; Louise Misselke; Sardana Islam Khan
Marketing Intelligence & Planning (2026) https://doi.org/10.1108/MIP-03-2025-0244
View articletitled, Leveraging AI in vocational education: a systematic review of theory, barriers and opportunities
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Research Article May 4 2026
The prospect of AI-enhanced agile marketing: boosting marketing ROI through customer engagement and sales performance
Luoxi Pu; Robert Radics; Muhammad Umar; Faith Jeremiah; Zhi Quan
Marketing Intelligence & Planning (2026) https://doi.org/10.1108/MIP-04-2025-0298
View articletitled, The prospect of AI-enhanced agile marketing: boosting marketing ROI through customer engagement and sales performance
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Research Article May 1 2026
Strategic partnerships and corporate sustainability: the importance of alliance management capabilities in the path to sustainable development
Seyed Pedram Pazhang; Mohammad Ali Shahhoseini; Ata Harandi; Shib Sankar Sana
Marketing Intelligence & Planning (2026) https://doi.org/10.1108/MIP-06-2025-0469
View articletitled, Strategic partnerships and corporate sustainability: the importance of alliance management capabilities in the path to sustainable development
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Research Article April 23 2026
Influencing mechanism of cross-boundary cooperation of time-honored brands on brand trust in the digital era1
Yongzhi Qi; Ziling Wang; Yuxin Zhao; Lu Zhang; Jintao Lu
Marketing Intelligence & Planning (2026) https://doi.org/10.1108/MIP-11-2024-0829
View articletitled, Influencing mechanism of cross-boundary cooperation of time-honored brands on brand trust in the digital era<sup>1</sup>
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Research Article April 21 2026
Talking AI: how conversational styles shape consumer attitudes in hedonic and utilitarian contexts
Suo-Wen Li; Yang Pan; Kyung-Min Kim; Sangwon Lee
Marketing Intelligence & Planning (2026) https://doi.org/10.1108/MIP-03-2025-0206
View articletitled, Talking AI: how conversational styles shape consumer attitudes in hedonic and utilitarian contexts
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Research Article April 17 2026
Pricing analysis and coordination of a dual-channel supply chain considering online reviews and in-store service
Chen-Hao Wang; Yong Liu; Yu-Man Zhang; Gang Zhao
Marketing Intelligence & Planning (2026) https://doi.org/10.1108/MIP-07-2025-0546
View articletitled, Pricing analysis and coordination of a dual-channel supply chain considering online reviews and in-store service
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Research Article April 16 2026
Sponsorships and branding: a social impact theory perspective
Omer Bayar; Atefeh Yazdanparast
Marketing Intelligence & Planning (2026) https://doi.org/10.1108/MIP-04-2025-0300
View articletitled, Sponsorships and branding: a social impact theory perspective
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Research Article April 15 2026
Pricing strategies for platform's traffic based on manageability of private domain traffic: uniform pricing versus time-segment pricing
Lili Liu; Meng Xu
Marketing Intelligence & Planning (2026) https://doi.org/10.1108/MIP-09-2024-0689
View articletitled, Pricing strategies for platform's traffic based on manageability of private domain traffic: uniform pricing versus time-segment pricing
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Research Article April 14 2026
Understanding the influence of marketing and organizational innovation practices on creating firms’ supply chain risk management capabilities
Sehrish Huma; Danish Ahmed Siddiqui
Marketing Intelligence & Planning (2026) https://doi.org/10.1108/MIP-10-2024-0743
View articletitled, Understanding the influence of marketing and organizational innovation practices on creating firms’ supply chain risk management capabilities
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Research Article April 13 2026
Scale development and validation on perceived artificial intelligence usefulness (PAIU) in the context of online shopping
Shreya Gupta; Tejinderpal Singh
Marketing Intelligence & Planning (2026) https://doi.org/10.1108/MIP-02-2025-0100
View articletitled, Scale development and validation on perceived artificial intelligence usefulness (PAIU) in the context of online shopping
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Research Article April 13 2026
Hype to hurdles: an exploration of metaverse barriers through grey influence analysis (GINA)
Eshita Gupta; Ruchi Jain Garg; Vinod Kumar; Kapil Pandla
Marketing Intelligence & Planning (2026) https://doi.org/10.1108/MIP-07-2025-0566
View articletitled, Hype to hurdles: an exploration of metaverse barriers through grey influence analysis (GINA)
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Research Article March 30 2026
AI social-appraisal support: effect on adoption intention and value co-creation
Baby Chandra; Zillur Rahman
Marketing Intelligence & Planning (2026) https://doi.org/10.1108/MIP-10-2024-0740
View articletitled, AI social-appraisal support: effect on adoption intention and value co-creation
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Literature Review March 26 2026
Affiliate marketing: a systematic synthesis of literature and a framework development
Bikramjit Rishi; Charles Jebarajakirthy; Amee Agrawal; Haroon Iqbal Maseeh; Raiswa Saha
Marketing Intelligence & Planning (2026) https://doi.org/10.1108/MIP-08-2024-0554
View articletitled, Affiliate marketing: a systematic synthesis of literature and a framework development
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Research Article March 24 2026
The retail long game: expanded service or extended return?
Anand Krishnamoorthy; Fariba Sanaei
Marketing Intelligence & Planning (2026) https://doi.org/10.1108/MIP-08-2025-0671
View articletitled, The retail long game: expanded service or extended return?
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Research Article March 20 2026
More buying, more trust? The spillover effect of branded NFTs secondary trading on future physical purchase intention
Zhichen Hu; Shaomu Wei; Baolong Ma; Rubing Bai
Marketing Intelligence & Planning (2026) https://doi.org/10.1108/MIP-07-2025-0580
View articletitled, More buying, more trust? The spillover effect of branded NFTs secondary trading on future physical purchase intention
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Research Article March 20 2026
From policy to plate: the role of health awareness and negotiation in shaping elderly green food consumption
Ruohan Tang; Weiheng Li; Sunwoo Park; Yunfei Zhang
Marketing Intelligence & Planning (2026) https://doi.org/10.1108/MIP-12-2024-0862
View articletitled, From policy to plate: the role of health awareness and negotiation in shaping elderly green food consumption
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Research Article March 17 2026
Seeking homogeneity or heterogeneity? The impact of CSR differentiation on consumer brand advocacy
Jinhua Li; Zhaoxin Li; Yan Ding
Marketing Intelligence & Planning (2026) https://doi.org/10.1108/MIP-02-2025-0095
View articletitled, Seeking homogeneity or heterogeneity? The impact of CSR differentiation on consumer brand advocacy
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Research Article March 13 2026
When transactional NFTs crash: consumer responses to brand crises caused by NFT price drops
Rubing Bai; Baolong Ma; Zhichen Hu; Jinglei Sun
Marketing Intelligence & Planning (2026) https://doi.org/10.1108/MIP-07-2025-0559
View articletitled, When transactional NFTs crash: consumer responses to brand crises caused by NFT price drops
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Research Article March 12 2026
Harnessing digital platform capability for ambidextrous learning and service innovation: the role of knowledge shepherds in intelligent system
Longjun Liu; Jing Long; Lu Liu
Marketing Intelligence & Planning (2026) https://doi.org/10.1108/MIP-05-2025-0441
View articletitled, Harnessing digital platform capability for ambidextrous learning and service innovation: the role of knowledge shepherds in intelligent system
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