Skip Nav Destination

Earlycite

Research Article May 12 2026
Capitalization of high-exposure risk events: long-term effects of natural gas pipeline incidents on US property values
Haihong Jiang; Wei Li
Marketing Intelligence & Planning (2026) https://doi.org/10.1108/MIP-07-2025-0585
View articletitled, SCM.SharedControls.Infrastructure.TitleDisplayModel?.Text
Open the PDF for in another window
Add to Citation Manager for Capitalization of high-exposure risk events: long-term effects of natural gas pipeline incidents on US property values
Literature Review May 12 2026
Leveraging AI in vocational education: a systematic review of theory, barriers and opportunities
Sonal Nakar; Eunjae Park; Louise Misselke; Sardana Islam Khan
Marketing Intelligence & Planning (2026) https://doi.org/10.1108/MIP-03-2025-0244
View articletitled, SCM.SharedControls.Infrastructure.TitleDisplayModel?.Text
Open the PDF for in another window
Add to Citation Manager for Leveraging AI in vocational education: a systematic review of theory, barriers and opportunities
Research Article May 4 2026
The prospect of AI-enhanced agile marketing: boosting marketing ROI through customer engagement and sales performance
Luoxi Pu; Robert Radics; Muhammad Umar; Faith Jeremiah; Zhi Quan
Marketing Intelligence & Planning (2026) https://doi.org/10.1108/MIP-04-2025-0298
View articletitled, SCM.SharedControls.Infrastructure.TitleDisplayModel?.Text
Supplementary data
Open the PDF for in another window
Add to Citation Manager for The prospect of AI-enhanced agile marketing: boosting marketing ROI through customer engagement and sales performance
Research Article May 1 2026
Strategic partnerships and corporate sustainability: the importance of alliance management capabilities in the path to sustainable development
Seyed Pedram Pazhang; Mohammad Ali Shahhoseini; Ata Harandi; Shib Sankar Sana
Marketing Intelligence & Planning (2026) https://doi.org/10.1108/MIP-06-2025-0469
View articletitled, SCM.SharedControls.Infrastructure.TitleDisplayModel?.Text
Open the PDF for in another window
Add to Citation Manager for Strategic partnerships and corporate sustainability: the importance of alliance management capabilities in the path to sustainable development
Research Article April 23 2026
Influencing mechanism of cross-boundary cooperation of time-honored brands on brand trust in the digital era1
Yongzhi Qi; Ziling Wang; Yuxin Zhao; Lu Zhang; Jintao Lu
Marketing Intelligence & Planning (2026) https://doi.org/10.1108/MIP-11-2024-0829
View articletitled, SCM.SharedControls.Infrastructure.TitleDisplayModel?.Text
Open the PDF for in another window
Add to Citation Manager for Influencing mechanism of cross-boundary cooperation of time-honored brands on brand trust in the digital era<sup>1</sup>
Research Article April 21 2026
Talking AI: how conversational styles shape consumer attitudes in hedonic and utilitarian contexts
Suo-Wen Li; Yang Pan; Kyung-Min Kim; Sangwon Lee
Marketing Intelligence & Planning (2026) https://doi.org/10.1108/MIP-03-2025-0206
View articletitled, SCM.SharedControls.Infrastructure.TitleDisplayModel?.Text
Open the PDF for in another window
Add to Citation Manager for Talking AI: how conversational styles shape consumer attitudes in hedonic and utilitarian contexts
Research Article April 17 2026
Pricing analysis and coordination of a dual-channel supply chain considering online reviews and in-store service
Chen-Hao Wang; Yong Liu; Yu-Man Zhang; Gang Zhao
Marketing Intelligence & Planning (2026) https://doi.org/10.1108/MIP-07-2025-0546
View articletitled, SCM.SharedControls.Infrastructure.TitleDisplayModel?.Text
Open the PDF for in another window
Add to Citation Manager for Pricing analysis and coordination of a dual-channel supply chain considering online reviews and in-store service
Research Article April 16 2026
Sponsorships and branding: a social impact theory perspective
Omer Bayar; Atefeh Yazdanparast
Marketing Intelligence & Planning (2026) https://doi.org/10.1108/MIP-04-2025-0300
View articletitled, SCM.SharedControls.Infrastructure.TitleDisplayModel?.Text
Open the PDF for in another window
Add to Citation Manager for Sponsorships and branding: a social impact theory perspective
Research Article April 15 2026
Pricing strategies for platform's traffic based on manageability of private domain traffic: uniform pricing versus time-segment pricing
Lili Liu; Meng Xu
Marketing Intelligence & Planning (2026) https://doi.org/10.1108/MIP-09-2024-0689
View articletitled, SCM.SharedControls.Infrastructure.TitleDisplayModel?.Text
Supplementary data
Open the PDF for in another window
Add to Citation Manager for Pricing strategies for platform's traffic based on manageability of private domain traffic: uniform pricing versus time-segment pricing
Research Article April 14 2026
Understanding the influence of marketing and organizational innovation practices on creating firms’ supply chain risk management capabilities
Sehrish Huma; Danish Ahmed Siddiqui
Marketing Intelligence & Planning (2026) https://doi.org/10.1108/MIP-10-2024-0743
View articletitled, SCM.SharedControls.Infrastructure.TitleDisplayModel?.Text
Open the PDF for in another window
Add to Citation Manager for Understanding the influence of marketing and organizational innovation practices on creating firms’ supply chain risk management capabilities
Research Article April 13 2026
Scale development and validation on perceived artificial intelligence usefulness (PAIU) in the context of online shopping
Shreya Gupta; Tejinderpal Singh
Marketing Intelligence & Planning (2026) https://doi.org/10.1108/MIP-02-2025-0100
View articletitled, SCM.SharedControls.Infrastructure.TitleDisplayModel?.Text
Open the PDF for in another window
Add to Citation Manager for Scale development and validation on perceived artificial intelligence usefulness (PAIU) in the context of online shopping
Research Article April 13 2026
Hype to hurdles: an exploration of metaverse barriers through grey influence analysis (GINA)
Eshita Gupta; Ruchi Jain Garg; Vinod Kumar; Kapil Pandla
Marketing Intelligence & Planning (2026) https://doi.org/10.1108/MIP-07-2025-0566
View articletitled, SCM.SharedControls.Infrastructure.TitleDisplayModel?.Text
Open the PDF for in another window
Add to Citation Manager for Hype to hurdles: an exploration of metaverse barriers through grey influence analysis (GINA)
Research Article March 30 2026
AI social-appraisal support: effect on adoption intention and value co-creation
Baby Chandra; Zillur Rahman
Marketing Intelligence & Planning (2026) https://doi.org/10.1108/MIP-10-2024-0740
View articletitled, SCM.SharedControls.Infrastructure.TitleDisplayModel?.Text
Supplementary data
Open the PDF for in another window
Add to Citation Manager for AI social-appraisal support: effect on adoption intention and value co-creation
Literature Review March 26 2026
Affiliate marketing: a systematic synthesis of literature and a framework development
Bikramjit Rishi; Charles Jebarajakirthy; Amee Agrawal; Haroon Iqbal Maseeh; Raiswa Saha
Marketing Intelligence & Planning (2026) https://doi.org/10.1108/MIP-08-2024-0554
View articletitled, SCM.SharedControls.Infrastructure.TitleDisplayModel?.Text
Open the PDF for in another window
Add to Citation Manager for Affiliate marketing: a systematic synthesis of literature and a framework development
Research Article March 24 2026
The retail long game: expanded service or extended return?
Anand Krishnamoorthy; Fariba Sanaei
Marketing Intelligence & Planning (2026) https://doi.org/10.1108/MIP-08-2025-0671
View articletitled, SCM.SharedControls.Infrastructure.TitleDisplayModel?.Text
Supplementary data
Open the PDF for in another window
Add to Citation Manager for The retail long game: expanded service or extended return?
Literature Review March 24 2026
Role of corporate social responsibility in achieving sustainable marketing performance: a systematic review and future research agenda
Aman Kumar; Amit Shankar; Vasanthi Mamidala
Marketing Intelligence & Planning (2026) https://doi.org/10.1108/MIP-02-2024-0079
View articletitled, SCM.SharedControls.Infrastructure.TitleDisplayModel?.Text
Supplementary data
Open the PDF for in another window
Add to Citation Manager for Role of corporate social responsibility in achieving sustainable marketing performance: a systematic review and future research agenda
Research Article March 20 2026
More buying, more trust? The spillover effect of branded NFTs secondary trading on future physical purchase intention
Zhichen Hu; Shaomu Wei; Baolong Ma; Rubing Bai
Marketing Intelligence & Planning (2026) https://doi.org/10.1108/MIP-07-2025-0580
View articletitled, SCM.SharedControls.Infrastructure.TitleDisplayModel?.Text
Supplementary data
Open the PDF for in another window
Add to Citation Manager for More buying, more trust? The spillover effect of branded NFTs secondary trading on future physical purchase intention
Research Article March 20 2026
From policy to plate: the role of health awareness and negotiation in shaping elderly green food consumption
Ruohan Tang; Weiheng Li; Sunwoo Park; Yunfei Zhang
Marketing Intelligence & Planning (2026) https://doi.org/10.1108/MIP-12-2024-0862
View articletitled, SCM.SharedControls.Infrastructure.TitleDisplayModel?.Text
Open the PDF for in another window
Add to Citation Manager for From policy to plate: the role of health awareness and negotiation in shaping elderly green food consumption
Research Article March 17 2026
Seeking homogeneity or heterogeneity? The impact of CSR differentiation on consumer brand advocacy
Jinhua Li; Zhaoxin Li; Yan Ding
Marketing Intelligence & Planning (2026) https://doi.org/10.1108/MIP-02-2025-0095
View articletitled, SCM.SharedControls.Infrastructure.TitleDisplayModel?.Text
Open the PDF for in another window
Add to Citation Manager for Seeking homogeneity or heterogeneity? The impact of CSR differentiation on consumer brand advocacy
Research Article March 13 2026
When transactional NFTs crash: consumer responses to brand crises caused by NFT price drops
Rubing Bai; Baolong Ma; Zhichen Hu; Jinglei Sun
Marketing Intelligence & Planning (2026) https://doi.org/10.1108/MIP-07-2025-0559
View articletitled, SCM.SharedControls.Infrastructure.TitleDisplayModel?.Text
Supplementary data
Open the PDF for in another window
Add to Citation Manager for When transactional NFTs crash: consumer responses to brand crises caused by NFT price drops
Research Article March 12 2026
Harnessing digital platform capability for ambidextrous learning and service innovation: the role of knowledge shepherds in intelligent system
Longjun Liu; Jing Long; Lu Liu
Marketing Intelligence & Planning (2026) https://doi.org/10.1108/MIP-05-2025-0441
View articletitled, SCM.SharedControls.Infrastructure.TitleDisplayModel?.Text
Open the PDF for in another window
Add to Citation Manager for Harnessing digital platform capability for ambidextrous learning and service innovation: the role of knowledge shepherds in intelligent system
Research Article March 11 2026
Value creation and destruction in telehealth services: the role of technology affordances
Sara Quach; Park Thaichon; Yunen Zhang; Thanh Toan Nguyen; Quoc Viet Hung Nguyen
Marketing Intelligence & Planning (2026) https://doi.org/10.1108/MIP-02-2025-0098
View articletitled, SCM.SharedControls.Infrastructure.TitleDisplayModel?.Text
Supplementary data
Open the PDF for in another window
Add to Citation Manager for Value creation and destruction in telehealth services: the role of technology affordances
Research Article March 10 2026
AI digital endorsers for cloud tourism platforms: usage, information processing fluency and novelty seeking
Xiaoming Fan
Marketing Intelligence & Planning (2026) https://doi.org/10.1108/MIP-05-2025-0427
View articletitled, SCM.SharedControls.Infrastructure.TitleDisplayModel?.Text
Supplementary data
Open the PDF for in another window
Add to Citation Manager for AI digital endorsers for cloud tourism platforms: usage, information processing fluency and novelty seeking
Research Article February 10 2026
Brand diversity, similarity, and extension typicality in adverse extension effects: a dual-process approach
Joseph W. Chang
Marketing Intelligence & Planning (2026) https://doi.org/10.1108/MIP-03-2025-0186
View articletitled, SCM.SharedControls.Infrastructure.TitleDisplayModel?.Text
Open the PDF for in another window
Add to Citation Manager for Brand diversity, similarity, and extension typicality in adverse extension effects: a dual-process approach
Research Article February 6 2026
Tangled in influence: uncovering brand challenges in online influencer marketing through integrated marketing communications and grey influence analysis
Vibhav Singh
Marketing Intelligence & Planning (2026) https://doi.org/10.1108/MIP-07-2025-0557
View articletitled, SCM.SharedControls.Infrastructure.TitleDisplayModel?.Text
Open the PDF for in another window
Add to Citation Manager for Tangled in influence: uncovering brand challenges in online influencer marketing through integrated marketing communications and grey influence analysis
Research Article February 2 2026
How does CSR affect brand attitudes? Three-way interactions of CSR, publicity intensity and skepticism
Zhi Zhang; Yun Peng Fang; Yi Qi Chen; Matthew Tingchi Liu; Huimei Bu
Marketing Intelligence & Planning (2026) https://doi.org/10.1108/MIP-06-2024-0434
View articletitled, SCM.SharedControls.Infrastructure.TitleDisplayModel?.Text
Open the PDF for in another window
Add to Citation Manager for How does CSR affect brand attitudes? Three-way interactions of CSR, publicity intensity and skepticism
Research Article January 22 2026
Who is behind the eco-label? Certification source, trust in government and their impact on consumer perceptions and willingness to pay a premium
Naman Sreen; Chinmoy Bandyopadhyay
Marketing Intelligence & Planning (2026) https://doi.org/10.1108/MIP-03-2025-0268
View articletitled, SCM.SharedControls.Infrastructure.TitleDisplayModel?.Text
Open the PDF for in another window
Add to Citation Manager for Who is behind the eco-label? Certification source, trust in government and their impact on consumer perceptions and willingness to pay a premium
Research Article January 19 2026
From attention to action: differential effects of positive and negative media coverage of digital technology on corporate giving
Feng Wang; Dongdi Lei; Yiyun Tan
Marketing Intelligence & Planning (2026) https://doi.org/10.1108/MIP-05-2025-0396
View articletitled, SCM.SharedControls.Infrastructure.TitleDisplayModel?.Text
Open the PDF for in another window
Add to Citation Manager for From attention to action: differential effects of positive and negative media coverage of digital technology on corporate giving
Research Article January 16 2026
Effect of message types on customer engagement behavior with online grocery retail brands on Instagram
Avinash Kumar; Shibashish Chakraborty; Pradip Kumar Bala
Marketing Intelligence & Planning (2026) https://doi.org/10.1108/MIP-01-2024-0025
View articletitled, SCM.SharedControls.Infrastructure.TitleDisplayModel?.Text
Supplementary data
Open the PDF for in another window
Add to Citation Manager for Effect of message types on customer engagement behavior with online grocery retail brands on Instagram
Literature Review January 14 2026
Experiential marketing: systematic review and future research agenda
Pallab Sikdar; Charles Jebarajakirthy; Ruturaj Baber; Amee Agrawal; Haroon Iqbal Maseeh; Anubha
Marketing Intelligence & Planning (2026) https://doi.org/10.1108/MIP-01-2024-0044
View articletitled, SCM.SharedControls.Infrastructure.TitleDisplayModel?.Text
Open the PDF for in another window
Add to Citation Manager for Experiential marketing: systematic review and future research agenda
Research Article January 1 2026
The hierarchy-of-effects pathways of virtual influencers in metaverse: unpacking the path to luxury brand engagement
Zhiying Hou; Garry Wei Han Tan; Eugene Cheng-Xi Aw; Yet Mee Lim; Keng-Boon Ooi; Ian Phau
Marketing Intelligence & Planning (2026) https://doi.org/10.1108/MIP-02-2025-0096
View articletitled, SCM.SharedControls.Infrastructure.TitleDisplayModel?.Text
Open the PDF for in another window
Add to Citation Manager for The hierarchy-of-effects pathways of virtual influencers in metaverse: unpacking the path to luxury brand engagement
Research Article December 26 2025
Beyond first impressions: how chatbot familiarity reshapes Gen Z's evolving customer experience?
Ons Baati; Nadia Sfar; Mariem Sboui
Marketing Intelligence & Planning (2025) https://doi.org/10.1108/MIP-05-2025-0387
View articletitled, SCM.SharedControls.Infrastructure.TitleDisplayModel?.Text
Open the PDF for in another window
Add to Citation Manager for Beyond first impressions: how chatbot familiarity reshapes Gen Z's evolving customer experience?
Research Article December 23 2025
Digital congruence in influencer marketing: how NFTs shift the balance between human and AI-driven virtual endorsers through parasocial relationships
Yanzhe Yuan; Mai Nguyen; Wei Shao; Yunen Zhang
Marketing Intelligence & Planning (2025) https://doi.org/10.1108/MIP-03-2025-0281
View articletitled, SCM.SharedControls.Infrastructure.TitleDisplayModel?.Text
Open the PDF for in another window
Add to Citation Manager for Digital congruence in influencer marketing: how NFTs shift the balance between human and AI-driven virtual endorsers through parasocial relationships
Research Article December 18 2025
Channel quality competition and hybrid contract strategies in multichannel retail supply chains
Subir Guin; Brojeswar Pal
Marketing Intelligence & Planning (2025) https://doi.org/10.1108/MIP-05-2025-0439
View articletitled, SCM.SharedControls.Infrastructure.TitleDisplayModel?.Text
Open the PDF for in another window
Add to Citation Manager for Channel quality competition and hybrid contract strategies in multichannel retail supply chains
Literature Review December 16 2025
The digital transition of collaborative consumption: toward sharing Economy 4.0
Myriam Ertz; Florian Gasteau; Chourouk Ouerghemmi
Marketing Intelligence & Planning (2025) https://doi.org/10.1108/MIP-06-2024-0435
View articletitled, SCM.SharedControls.Infrastructure.TitleDisplayModel?.Text
Supplementary data
Open the PDF for in another window
Add to Citation Manager for The digital transition of collaborative consumption: toward sharing Economy 4.0
Research Article December 12 2025
Brands in crisis: customer loyalty and corporate reputation
Charles Blankson; Kwabena G. Boakye; Victor R. Prybutok; Mahmoud Abdulai Mahmoud; Gertrude Opare
Marketing Intelligence & Planning (2025) https://doi.org/10.1108/MIP-07-2024-0508
View articletitled, SCM.SharedControls.Infrastructure.TitleDisplayModel?.Text
Open the PDF for in another window
Add to Citation Manager for Brands in crisis: customer loyalty and corporate reputation
Research Article December 10 2025
An exploration of the role of stigma in socially responsible gift giving
Tongxi Wang; Abhi Bhattacharya; Elissa Borchert Shults
Marketing Intelligence & Planning (2025) https://doi.org/10.1108/MIP-03-2025-0236
View articletitled, SCM.SharedControls.Infrastructure.TitleDisplayModel?.Text
Supplementary data
Open the PDF for in another window
Add to Citation Manager for An exploration of the role of stigma in socially responsible gift giving
Research Article December 8 2025
Meta-analytic insights into AI chatbots adoption in the service industry: uncovering dynamics and contextual insights using a meta-SEM approach
Kumar Rohit; Pankaj Vishwakarma
Marketing Intelligence & Planning (2025) https://doi.org/10.1108/MIP-06-2024-0399
View articletitled, SCM.SharedControls.Infrastructure.TitleDisplayModel?.Text
Supplementary data
Open the PDF for in another window
Add to Citation Manager for Meta-analytic insights into AI chatbots adoption in the service industry: uncovering dynamics and contextual insights using a meta-SEM approach
Research Article December 5 2025
Unveiling the impact of chatbot characteristics on customer experience and customer immunity under technological readiness
Alshymaa Elmashad; Mostafa Mahmoud El-Gayar; Mahmoud Abdelaziz Ahmed Abdelaziz
Marketing Intelligence & Planning (2025) https://doi.org/10.1108/MIP-04-2025-0315
View articletitled, SCM.SharedControls.Infrastructure.TitleDisplayModel?.Text
Open the PDF for in another window
Add to Citation Manager for Unveiling the impact of chatbot characteristics on customer experience and customer immunity under technological readiness
Research Article December 4 2025
Managing waiting time bottlenecks in drive-through services using the theory of constraints
Jianrong Hou; Xiaofeng Zhao; Kenneth Gilbert
Marketing Intelligence & Planning (2025) https://doi.org/10.1108/MIP-01-2025-0009
View articletitled, SCM.SharedControls.Infrastructure.TitleDisplayModel?.Text
Open the PDF for in another window
Add to Citation Manager for Managing waiting time bottlenecks in drive-through services using the theory of constraints
Research Article December 2 2025
The role of generative AI in shaping consumer–brand relationships: a comparative study of the microblogging platforms X and threads
Zahy Ramadan; Maya F. Farah; Yaman Nassereddine
Marketing Intelligence & Planning (2025) https://doi.org/10.1108/MIP-01-2025-0058
View articletitled, SCM.SharedControls.Infrastructure.TitleDisplayModel?.Text
Open the PDF for in another window
Add to Citation Manager for The role of generative AI in shaping consumer–brand relationships: a comparative study of the microblogging platforms X and threads
Research Article December 1 2025
Centralized or decentralized? How intra- and inter-team network centralization impacts customer-oriented selling and performance of the B2B cross-functional sales team
Bei Ma; Jing Zhang
Marketing Intelligence & Planning (2025) https://doi.org/10.1108/MIP-08-2024-0587
View articletitled, SCM.SharedControls.Infrastructure.TitleDisplayModel?.Text
Open the PDF for in another window
Add to Citation Manager for Centralized or decentralized? How intra- and inter-team network centralization impacts customer-oriented selling and performance of the B2B cross-functional sales team
Research Article November 28 2025
How consumer value co-creation builds brand advocacy: the role of brand-self distance and brand familiarity
Zhengpei Wang; Xue Yang
Marketing Intelligence & Planning (2025) https://doi.org/10.1108/MIP-01-2025-0046
View articletitled, SCM.SharedControls.Infrastructure.TitleDisplayModel?.Text
Open the PDF for in another window
Add to Citation Manager for How consumer value co-creation builds brand advocacy: the role of brand-self distance and brand familiarity
Research Article November 27 2025
Beyond adaptation: consumer-driven glocalization and the negotiation of luxury brand meaning in China
Kaidong Yu; Ziyong He
Marketing Intelligence & Planning (2025) https://doi.org/10.1108/MIP-04-2025-0319
View articletitled, SCM.SharedControls.Infrastructure.TitleDisplayModel?.Text
Open the PDF for in another window
Add to Citation Manager for Beyond adaptation: consumer-driven glocalization and the negotiation of luxury brand meaning in China
Research Article October 2 2025
Metaverse branding in travel and tourism: the role of brand coolness and tourist involvement in driving patronage intentions
Souvik Roy; Dennis Joseph; Ankit Kesharwani; Kartikeya Bolar
Marketing Intelligence & Planning (2025) https://doi.org/10.1108/MIP-03-2025-0177
View articletitled, SCM.SharedControls.Infrastructure.TitleDisplayModel?.Text
Open the PDF for in another window
Add to Citation Manager for Metaverse branding in travel and tourism: the role of brand coolness and tourist involvement in driving patronage intentions