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Journal Articles

The hierarchy-of-effects pathways of virtual influencers in metaverse: unpacking the path to luxury brand engagement

Open Access
Zhiying Hou, Garry Wei Han Tan, Eugene Cheng-Xi Aw, Yet Mee Lim, Keng-Boon Ooi, Ian Phau
Journal: Marketing Intelligence & Planning
Marketing Intelligence & Planning 1–17.
https://doi.org/10.1108/MIP-02-2025-0096
Published: 01 January 2026
View article titled, The hierarchy-of-effects pathways of virtual influencers in metaverse: unpacking the path to luxury brand engagement
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Journal Articles

The role of brand self-congruence, brand love and brand attachment on brand advocacy: a serial mediation model

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Anwar Sadat Shimul, Ian Phau
Journal: Marketing Intelligence & Planning
Marketing Intelligence & Planning (2023) 41 (5): 649–666.
https://doi.org/10.1108/MIP-10-2022-0443
Published: 16 June 2023
View article titled, The role of brand self-congruence, brand love and brand attachment on brand advocacy: a serial mediation model
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Journal Articles

CSR motives on situational scepticism towards luxury brands

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Kevin Teah, Billy Sung, Ian Phau
Journal: Marketing Intelligence & Planning
Marketing Intelligence & Planning (2022) 40 (1): 1–17.
https://doi.org/10.1108/MIP-05-2021-0143
Published: 31 August 2021
View article titled, CSR motives on situational scepticism towards luxury brands
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Journal Articles

Uniqueness and status consumption in Generation Y consumers: Does moderation exist?

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Luke Butcher, Ian Phau, Anwar Sadat Shimul
Journal: Marketing Intelligence & Planning
Marketing Intelligence & Planning (2017) 35 (5): 673–687.
https://doi.org/10.1108/MIP-12-2016-0216
Published: 07 August 2017
View article titled, Uniqueness and status consumption in Generation Y consumers: Does moderation exist?
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Journal Articles

Investigating the role of religiosity as a deterrent against digital piracy

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Riza Casidy, Michael Lwin, Ian Phau
Journal: Marketing Intelligence & Planning
Marketing Intelligence & Planning (2017) 35 (1): 62–80.
https://doi.org/10.1108/MIP-11-2015-0221
Published: 06 February 2017
View article titled, Investigating the role of religiosity as a deterrent against digital piracy
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Journal Articles

Factors influencing consumers’ attitudes and purchase intentions of e-deals

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Isaac Cheah, Ian Phau, Johan Liang
Journal: Marketing Intelligence & Planning
Marketing Intelligence & Planning (2015) 33 (5): 763–783.
https://doi.org/10.1108/MIP-05-2014-0081
Published: 03 August 2015
View article titled, Factors influencing consumers’ attitudes and purchase intentions of e-deals
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Journal Articles

Effects of “owned by” versus “made in” for willingness to buy Australian brands

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Isaac Cheah, Ian Phau
Journal: Marketing Intelligence & Planning
Marketing Intelligence & Planning (2015) 33 (3): 444–468.
https://doi.org/10.1108/MIP-01-2014-0016
Published: 05 May 2015
View article titled, Effects of “owned by” versus “made in” for willingness to buy Australian brands
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Journal Articles

Students’ perceptions of an internationalised learning environment

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Vanessa Quintal, Ian Phau
Journal: Marketing Intelligence & Planning
Marketing Intelligence & Planning (2014) 32 (1): 89–106.
https://doi.org/10.1108/MIP-04-2013-0066
Published: 28 January 2014
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Journal Articles

Brand leaders and me‐too alternatives: how do consumers choose?

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Vanessa Quintal, Ian Phau
Journal: Marketing Intelligence & Planning
Marketing Intelligence & Planning (2013) 31 (4): 367–387.
https://doi.org/10.1108/02634501311324852
Published: 14 June 2013
View article titled, Brand leaders and me‐too alternatives: how do consumers choose?
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Journal Articles

Downloading digital video games: predictors, moderators and consequences

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Ian Phau, Johan Liang
Journal: Marketing Intelligence & Planning
Marketing Intelligence & Planning (2012) 30 (7): 740–756.
https://doi.org/10.1108/02634501211273832
Published: 19 October 2012
View article titled, Downloading digital video games: predictors, moderators and consequences
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Journal Articles

Attitudes towards environmentally friendly products: The influence of ecoliteracy, interpersonal influence and value orientation

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Isaac Cheah, Ian Phau
Journal: Marketing Intelligence & Planning
Marketing Intelligence & Planning (2011) 29 (5): 452–472.
https://doi.org/10.1108/02634501111153674
Published: 02 August 2011
View article titled, Attitudes towards environmentally friendly products: The influence of ecoliteracy, interpersonal influence and value orientation
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Journal Articles

The value of historical nostalgia for marketing management

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Christopher Marchegiani, Ian Phau
Journal: Marketing Intelligence & Planning
Marketing Intelligence & Planning (2011) 29 (2): 108–122.
https://doi.org/10.1108/02634501111117575
Published: 29 March 2011
View article titled, The value of historical nostalgia for marketing management
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Journal Articles

Measuring situational triggers of television channel switching

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Steve Dix, Ian Phau
Journal: Marketing Intelligence & Planning
Marketing Intelligence & Planning (2010) 28 (2): 137–150.
https://doi.org/10.1108/02634501011029655
Published: 30 March 2010
View article titled, Measuring situational triggers of television channel switching
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Journal Articles

Spotting the disguises and masquerades: Revisiting the boundary between editorial and advertising

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Steve Dix, Ian Phau
Journal: Marketing Intelligence & Planning
Marketing Intelligence & Planning (2009) 27 (3): 413–427.
https://doi.org/10.1108/02634500910955263
Published: 08 May 2009
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Journal Articles

Complainers versus non‐complainers retaliatory responses towards service dissatisfactions

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Ian Phau, Michael Baird
Journal: Marketing Intelligence & Planning
Marketing Intelligence & Planning (2008) 26 (6): 587–604.
https://doi.org/10.1108/02634500810902848
Published: 19 September 2008
View article titled, Complainers versus non‐complainers retaliatory responses towards service dissatisfactions
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Journal Articles

Understanding compulsive buying tendencies among young Australians: The roles of money attitude and credit card usage

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Ian Phau, Charise Woo
Journal: Marketing Intelligence & Planning
Marketing Intelligence & Planning (2008) 26 (5): 441–458.
https://doi.org/10.1108/02634500810894307
Published: 01 August 2008
View article titled, Understanding compulsive buying tendencies among young Australians: The roles of money attitude and credit card usage
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Journal Articles

An investigation of the effects of environmental claims in promotional messages for clothing brands

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Ian Phau, Denise Ong
Journal: Marketing Intelligence & Planning
Marketing Intelligence & Planning (2007) 25 (7): 772–788.
https://doi.org/10.1108/02634500710834214
Published: 30 October 2007
View article titled, An investigation of the effects of environmental claims in promotional messages for clothing brands
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Journal Articles

Engaging in complaint behaviour: An Indonesian perspective

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Ian Phau, Riana Puspita Sari
Journal: Marketing Intelligence & Planning
Marketing Intelligence & Planning (2004) 22 (4): 407–426.
https://doi.org/10.1108/02634500410542770
Published: 01 June 2004
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Journal Articles

Understanding consumer demand for non-deceptive pirated brands

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Gerard Prendergast, Leung Hing Chuen, Ian Phau
Journal: Marketing Intelligence & Planning
Marketing Intelligence & Planning (2002) 20 (7): 405–416.
https://doi.org/10.1108/02634500210450846
Published: 01 December 2002
View article titled, Understanding consumer demand for non-deceptive pirated brands
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