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Journal Articles

The role of brand self-congruence, brand love and brand attachment on brand advocacy: a serial mediation model

Anwar Sadat Shimul, Ian Phau

Marketing Intelligence & Planning (2023) 41 (5): 649–666.

https://doi.org/10.1108/MIP-10-2022-0443

Published: 16 June 2023

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Journal Articles

Consumers' preference for eco-friendly packaged products: pride vs guilt appeal

Anwar Sadat Shimul, Isaac Cheah

Marketing Intelligence & Planning (2023) 41 (2): 186–198.

https://doi.org/10.1108/MIP-05-2022-0197

Published: 10 October 2022

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Journal Articles

Uniqueness and status consumption in Generation Y consumers: Does moderation exist?

Luke Butcher, Ian Phau, Anwar Sadat Shimul

Marketing Intelligence & Planning (2017) 35 (5): 673–687.

https://doi.org/10.1108/MIP-12-2016-0216

Published: 07 August 2017

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