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Journal Articles

Measuring situational triggers of television channel switching

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Steve Dix, Ian Phau
Journal: Marketing Intelligence & Planning
Marketing Intelligence & Planning (2010) 28 (2): 137–150.
https://doi.org/10.1108/02634501011029655
Published: 30 March 2010
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Journal Articles

Spotting the disguises and masquerades: Revisiting the boundary between editorial and advertising

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Steve Dix, Ian Phau
Journal: Marketing Intelligence & Planning
Marketing Intelligence & Planning (2009) 27 (3): 413–427.
https://doi.org/10.1108/02634500910955263
Published: 08 May 2009
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