Earlycite

Research Article March 11 2026
Value creation and destruction in telehealth services: the role of technology affordances
Sara Quach; Park Thaichon; Yunen Zhang; Thanh Toan Nguyen; Quoc Viet Hung Nguyen
Marketing Intelligence & Planning (2026) https://doi.org/10.1108/MIP-02-2025-0098
View articletitled, Value creation and destruction in telehealth services: the role of technology affordances
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Research Article March 10 2026
AI digital endorsers for cloud tourism platforms: usage, information processing fluency and novelty seeking
Xiaoming Fan
Marketing Intelligence & Planning (2026) https://doi.org/10.1108/MIP-05-2025-0427
View articletitled, AI digital endorsers for cloud tourism platforms: usage, information processing fluency and novelty seeking
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Research Article February 10 2026
Brand diversity, similarity, and extension typicality in adverse extension effects: a dual-process approach
Joseph W. Chang
Marketing Intelligence & Planning (2026) https://doi.org/10.1108/MIP-03-2025-0186
View articletitled, Brand diversity, similarity, and extension typicality in adverse extension effects: a dual-process approach
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Research Article February 6 2026
Tangled in influence: uncovering brand challenges in online influencer marketing through integrated marketing communications and grey influence analysis
Vibhav Singh
Marketing Intelligence & Planning (2026) https://doi.org/10.1108/MIP-07-2025-0557
View articletitled, Tangled in influence: uncovering brand challenges in online influencer marketing through integrated marketing communications and grey influence analysis
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Research Article January 22 2026
Who is behind the eco-label? Certification source, trust in government and their impact on consumer perceptions and willingness to pay a premium
Naman Sreen; Chinmoy Bandyopadhyay
Marketing Intelligence & Planning (2026) https://doi.org/10.1108/MIP-03-2025-0268
View articletitled, Who is behind the eco-label? Certification source, trust in government and their impact on consumer perceptions and willingness to pay a premium
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Research Article January 19 2026
From attention to action: differential effects of positive and negative media coverage of digital technology on corporate giving
Feng Wang; Dongdi Lei; Yiyun Tan
Marketing Intelligence & Planning (2026) https://doi.org/10.1108/MIP-05-2025-0396
View articletitled, From attention to action: differential effects of positive and negative media coverage of digital technology on corporate giving
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Research Article January 16 2026
Effect of message types on customer engagement behavior with online grocery retail brands on Instagram
Avinash Kumar; Shibashish Chakraborty; Pradip Kumar Bala
Marketing Intelligence & Planning (2026) https://doi.org/10.1108/MIP-01-2024-0025
View articletitled, Effect of message types on customer engagement behavior with online grocery retail brands on Instagram
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Research Article January 1 2026
The hierarchy-of-effects pathways of virtual influencers in metaverse: unpacking the path to luxury brand engagement
Zhiying Hou; Garry Wei Han Tan; Eugene Cheng-Xi Aw; Yet Mee Lim; Keng-Boon Ooi; Ian Phau
Marketing Intelligence & Planning (2026) https://doi.org/10.1108/MIP-02-2025-0096
View articletitled, The hierarchy-of-effects pathways of virtual influencers in metaverse: unpacking the path to luxury brand engagement
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Research Article December 26 2025
Beyond first impressions: how chatbot familiarity reshapes Gen Z's evolving customer experience?
Ons Baati; Nadia Sfar; Mariem Sboui
Marketing Intelligence & Planning (2025) https://doi.org/10.1108/MIP-05-2025-0387
View articletitled, Beyond first impressions: how chatbot familiarity reshapes Gen Z's evolving customer experience?
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Research Article December 23 2025
Digital congruence in influencer marketing: how NFTs shift the balance between human and AI-driven virtual endorsers through parasocial relationships
Yanzhe Yuan; Mai Nguyen; Wei Shao; Yunen Zhang
Marketing Intelligence & Planning (2025) https://doi.org/10.1108/MIP-03-2025-0281
View articletitled, Digital congruence in influencer marketing: how NFTs shift the balance between human and AI-driven virtual endorsers through parasocial relationships
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Research Article December 18 2025
Channel quality competition and hybrid contract strategies in multichannel retail supply chains
Subir Guin; Brojeswar Pal
Marketing Intelligence & Planning (2025) https://doi.org/10.1108/MIP-05-2025-0439
View articletitled, Channel quality competition and hybrid contract strategies in multichannel retail supply chains
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Research Article December 5 2025
Unveiling the impact of chatbot characteristics on customer experience and customer immunity under technological readiness
Alshymaa Elmashad; Mostafa Mahmoud El-Gayar; Mahmoud Abdelaziz Ahmed Abdelaziz
Marketing Intelligence & Planning (2025) https://doi.org/10.1108/MIP-04-2025-0315
View articletitled, Unveiling the impact of chatbot characteristics on customer experience and customer immunity under technological readiness
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Research Article December 4 2025
Managing waiting time bottlenecks in drive-through services using the theory of constraints
Jianrong Hou; Xiaofeng Zhao; Kenneth Gilbert
Marketing Intelligence & Planning (2025) https://doi.org/10.1108/MIP-01-2025-0009
View articletitled, Managing waiting time bottlenecks in drive-through services using the theory of constraints
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Research Article December 2 2025
The role of generative AI in shaping consumer–brand relationships: a comparative study of the microblogging platforms X and threads
Zahy Ramadan; Maya F. Farah; Yaman Nassereddine
Marketing Intelligence & Planning (2025) https://doi.org/10.1108/MIP-01-2025-0058
View articletitled, The role of generative AI in shaping consumer–brand relationships: a comparative study of the microblogging platforms X and threads
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Research Article December 1 2025
Centralized or decentralized? How intra- and inter-team network centralization impacts customer-oriented selling and performance of the B2B cross-functional sales team
Bei Ma; Jing Zhang
Marketing Intelligence & Planning (2025) https://doi.org/10.1108/MIP-08-2024-0587
View articletitled, Centralized or decentralized? How intra- and inter-team network centralization impacts customer-oriented selling and performance of the B2B cross-functional sales team
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Research Article October 2 2025
Metaverse branding in travel and tourism: the role of brand coolness and tourist involvement in driving patronage intentions
Souvik Roy; Dennis Joseph; Ankit Kesharwani; Kartikeya Bolar
Marketing Intelligence & Planning (2025) https://doi.org/10.1108/MIP-03-2025-0177
View articletitled, Metaverse branding in travel and tourism: the role of brand coolness and tourist involvement in driving patronage intentions
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