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Journal Articles

Optimizing fitness app features for enhanced user loyalty: a multi-study analysis

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Souvik Roy, Ankit Kesharwani, Sanjit K. Roy, Kartikeya Bolar
Journal: Marketing Intelligence & Planning
Marketing Intelligence & Planning (2025) 43 (7): 1349–1365.
https://doi.org/10.1108/MIP-09-2023-0508
Published: 11 April 2025
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Journal Articles

Do value cocreation and engagement drive brand evangelism?

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Paul Harrigan, Sanjit K. Roy, Tom Chen
Journal: Marketing Intelligence & Planning
Marketing Intelligence & Planning (2021) 39 (3): 345–360.
https://doi.org/10.1108/MIP-10-2019-0492
Published: 19 August 2020
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