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Journal Articles

Do value cocreation and engagement drive brand evangelism?

Paul Harrigan, Sanjit K. Roy, Tom Chen
Journal: Marketing Intelligence & Planning
Marketing Intelligence & Planning (2021) 39 (3): 345–360.
https://doi.org/10.1108/MIP-10-2019-0492
Published: 19 August 2020
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Journal Articles

Online relationship marketing through content creation and curation

Aman Abid, Paul Harrigan, Sanjit Kumar Roy
Journal: Marketing Intelligence & Planning
Marketing Intelligence & Planning (2020) 38 (6): 699–712.
https://doi.org/10.1108/MIP-04-2019-0219
Published: 11 December 2019
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Journal Articles

e‐CRM in SMEs: an exploratory study in Northern Ireland

Paul Harrigan, Elaine Ramsey, Patrick Ibbotson
Journal: Marketing Intelligence & Planning
Marketing Intelligence & Planning (2008) 26 (4): 385–404.
https://doi.org/10.1108/02634500810879296
Published: 13 June 2008
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