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Journal Articles

Beyond words: understanding the impact of presentation formats and product involvement on AI-voice assistant adoption

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Harinder Hari, Arun Sharma, Sanjeev Verma
Journal: Marketing Intelligence & Planning
Marketing Intelligence & Planning (2025) 43 (3): 461–479.
https://doi.org/10.1108/MIP-04-2024-0212
Published: 25 October 2024
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Journal Articles

Use of gamification and hyper-personalization in the coupon industry: does it impact the consumer’s intention to redeem?

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Preeti Nayal, Arun Sharma, Neeraj Pandey, Amit Shankar
Journal: Marketing Intelligence & Planning
Marketing Intelligence & Planning (2025) 43 (3): 500–518.
https://doi.org/10.1108/MIP-09-2023-0490
Published: 14 October 2024
View article titled, Use of gamification and hyper-personalization in the coupon industry: does it impact the consumer’s intention to redeem?
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