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Journal Articles

Exploring consumer engagement with smart voice assistants in the era of emerging conversational technologies

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Kumar Rohit, Amit Shankar, Ankit Mehrotra, Muhammad Zafar Yaqub, Pragya Gupta
Journal: Marketing Intelligence & Planning
Marketing Intelligence & Planning (2025) 43 (8): 1696–1723.
https://doi.org/10.1108/MIP-03-2024-0185
Published: 13 May 2025
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Includes: Supplementary data
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