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Journal Articles

Role of CSR perceptions in building customer engagement

Sudeepta Pradhan, Abhishek Mishra, Makhmoor Bashir, Sunny Bose

Marketing Intelligence & Planning (2026) 44 (2): 419–437.

https://doi.org/10.1108/MIP-03-2024-0167

Published: 26 August 2025

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Journal Articles

Role of network externalities and trust facilitators in shaping mobile payment application continuance intentions: variations across stages of adoption

Arunava Ghosh, Rajhans Mishra, Abhishek Mishra

Marketing Intelligence & Planning (2025) 43 (8): 1553–1575.

https://doi.org/10.1108/MIP-06-2024-0417

Published: 15 May 2025

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Journal Articles

Don’t overdo it with blockchain – understanding the impact of blockchain on users’ security perception

Abhishek Kumar Jha, Saurabh Kumar, Aarushi Jain

Marketing Intelligence & Planning (2025) 43 (4): 777–801.

https://doi.org/10.1108/MIP-10-2023-0555

Published: 03 December 2024

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Journal Articles

Influencer recommendation system: choosing the right influencer using a network analysis approach

Abhishek Kumar Jha, Sanjog Ray

Marketing Intelligence & Planning (2023) 41 (8): 1197–1212.

https://doi.org/10.1108/MIP-04-2023-0149

Published: 02 October 2023

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Journal Articles

Mapping the influence of influencer marketing: a bibliometric analysis

Abhishek, Mukta Srivastava

Marketing Intelligence & Planning (2021) 39 (7): 979–1003.

https://doi.org/10.1108/MIP-03-2021-0085

Published: 11 August 2021

View article titled, Mapping the influence of influencer marketing: a bibliometric analysis

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Journal Articles

Brand experience and brand attitude: examining a credibility-based mechanism

Tahmid Nayeem, Feisal Murshed, Abhishek Dwivedi

Marketing Intelligence & Planning (2019) 37 (7): 821–836.

https://doi.org/10.1108/MIP-11-2018-0544

Published: 26 July 2019

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Journal Articles

Concurrent sponsorship: implications for sponsoring brands and sponsored property

Anish Yousaf, Abhishek Mishra, Anil Gupta

Marketing Intelligence & Planning (2018) 36 (6): 633–645.

https://doi.org/10.1108/MIP-02-2018-0042

Published: 21 May 2018

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Journal Articles

Effect of game-interactivity and congruence on presence and brand attitude

Devika Vashisht, Abhishek Chauhan

Marketing Intelligence & Planning (2017) 35 (6): 789–804.

https://doi.org/10.1108/MIP-01-2017-0018

Published: 08 September 2017

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Journal Articles

Acceptance and forwarding of electronic word of mouth

Sabita Mahapatra, Abhishek Mishra

Marketing Intelligence & Planning (2017) 35 (5): 594–610.

https://doi.org/10.1108/MIP-01-2017-0007

Published: 07 August 2017

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Journal Articles

Influence of media context on humorous advertising effectiveness

Kapil Khandeparkar, Abhishek

Marketing Intelligence & Planning (2017) 35 (2): 259–276.

https://doi.org/10.1108/MIP-05-2016-0082

Published: 03 April 2017

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Role of CSR perceptions in building customer engagement

Role of network externalities and trust facilitators in shaping mobile payment application continuance intentions: variations across stages of adoption

Don’t overdo it with blockchain – understanding the impact of blockchain on users’ security perception

Influencer recommendation system: choosing the right influencer using a network analysis approach

Mapping the influence of influencer marketing: a bibliometric analysis

Brand experience and brand attitude: examining a credibility-based mechanism

Concurrent sponsorship: implications for sponsoring brands and sponsored property

Effect of game-interactivity and congruence on presence and brand attitude

Acceptance and forwarding of electronic word of mouth

Influence of media context on humorous advertising effectiveness

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