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Purpose

This study aims to examine the evolution of spatial–temporal patterns in China’s hotel industry from 1978 to 2018.

Design/methodology/approach

A database comprising over 140,000 hotels with more than 30 rooms was created. The exploratory spatial–temporal data analysis (ESTDA) method, based on space–time cube model, was used to explore and visualize the spatial–temporal pattern of hotels.

Findings

The Chinese hotel industry can be divided into two development stages, namely, a large hotel-dominant stage before 2000 and a small–medium-sized hotel-dominant stage after 2000. China’s prefecture-level cities were clustered into four tiers. The higher the tier, the earlier the city will initiate hotel development. The Chinese hotel industry has four continuous hotspots (the Yangtze River Delta, Pearl River Delta, Bohai Rim and Sichuan and Chongqing) and some temporary hotspots.

Research limitations/implications

This study lacks quantitative investigation, which could show the underlying mechanism of the evolution of the Chinese hotel industry.

Originality/value

This study is the first to investigate China’s hotel evolution over 40 years by applying big data and the ESTDA method. The systematic and evolutionary exploration will enable hotel researchers to understand the spatial–temporal nature of hotel distribution better. Introducing the ESTDA method into tourism and hotel research also provides an additional tool to researchers. Hotel investors and operators, city and tourism planners and market regulators can learn from the evolution of location patterns to make better where and when decisions.

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