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Volume 6, Issue 4
1 August 1994
International Journal of Contemporary Hospitality Management Cover Image for Volume 6, Issue 4
Research Article| August 01 1994

CEO Perspectives on Scanning the Global Hotel Business Environment Available to Purchase

Michael D. Olsen;
Michael D. Olsen
Professor of Strategic Management, Department of Hospitality and Tourism Management, Virginia Polytechnic Institute &State University, USA and Associate Editor of the International Journal of Hospitality Management.
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Bvsan Murthy;
Bvsan Murthy
Research Associate and Doctoral Candidate in Strategic Management, Department of Hospitality and Tourism Management, Virginia Polytechnic Institute & State University, USA.
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Richard Teare
Richard Teare
Professor and Associate Head (Academic), Department of Service Industries, Bournemouth University and Editor of IJCHM.
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Author & Article Information
Publisher: Emerald Publishing
Online ISSN: 1757-1049
Print ISSN: 0959-6119
© MCB UP Limited
1994
International Journal of Contemporary Hospitality Management (1994) 6 (4): 03–09.
https://doi.org/10.1108/09596119410060865

Reports on the first survey of chief executive officers of multinational hotel chains, sponsored by the International Hotel Association. The purpose of the survey was to assess the environmental scanning practices in those hotel firms and to learn how their executives view the uncertainty of the global business environment.

Keywords:
Environmental scanning, Hospitality industry, Hotels, International trade, Top management, Uncertainty
© MCB UP Limited
1994
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