Environments, tourism and tour operators: 1985‐1995 in Central and Eastern Europe

Examines the notion of changing environments and the strategic postures adopted by tour operators. Uses an example of UK outward‐bound tourism to Central and Eastern European states to illustrate just how hard it can be to classify events into convenient analytic categories. Concludes, following an analysis of essentially small UK tour operators to Poland, that it is more important to view the development strategic positions as reflecting highly in either in‐built organizational features (in this case émigré/cultural connections with the destination) or an experimental position, where strategy is modified by experience over a range of issues identified in the running of tours.