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How do consumers form their reasons for/against chatbots? Symmetric variable relationship and asymmetric configurational models

Walid Chaouali, Arch Woodside, Houssam Jedidi, Samiha Mjahed Hammami, Kumar Yogeeswaran, Jochen Wirtz

International Journal of Contemporary Hospitality Management (2025) 37 (10): 3284–3303.

https://doi.org/10.1108/IJCHM-12-2024-1925

Published: 29 September 2025

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Includes: Supplementary data