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Journal Articles

Facebook marketing campaign benchmarking for a franchised hotel

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Ying Chen Lo, Chin-Yi Fang
Journal: International Journal of Contemporary Hospitality Management
International Journal of Contemporary Hospitality Management (2018) 30 (3): 1705–1723.
https://doi.org/10.1108/IJCHM-04-2017-0206
Published: 19 March 2018
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Journal Articles

Does using an à la carte or combo set menu affect the performance of a teppanyaki‐style restaurant?

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Chin‐Yi Fang, Pao‐Yu (Jessie) Peng, Wei‐Ta (Woody) Pan
Journal: International Journal of Contemporary Hospitality Management
International Journal of Contemporary Hospitality Management (2013) 25 (4): 491–509.
https://doi.org/10.1108/09596111311322899
Published: 24 May 2013
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