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Multiple identities of a festival: Intended, communicated and perceived brand personality in the social media environment

Barbara Masiello, Enrico Bonetti, Francesco Izzo

International Journal of Contemporary Hospitality Management (2020) 32 (2): 749–768.

https://doi.org/10.1108/IJCHM-11-2018-0937

Published: 31 January 2020

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