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Journal Articles

Which appeals (ethos, pathos, logos) are the most important for Airbnb users to booking?

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Heejeong Han, Seunghun Shin, Namho Chung, Chulmo Koo
Journal: International Journal of Contemporary Hospitality Management
International Journal of Contemporary Hospitality Management (2019) 31 (3): 1205–1223.
https://doi.org/10.1108/IJCHM-12-2017-0784
Published: 12 February 2019
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Journal Articles

A structural model for destination travel intention as a media exposure: Belief-desire-intention model perspective

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Chulmo Koo, Youhee Joun, Heejeong Han, Namho Chung
Journal: International Journal of Contemporary Hospitality Management
International Journal of Contemporary Hospitality Management (2016) 28 (7): 1338–1360.
https://doi.org/10.1108/IJCHM-07-2014-0354
Published: 11 July 2016
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