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Journal Articles

The influence of peer-to-peer accommodation platforms’ green marketing on consumers’ pro-environmental behavioural intention

Songshan (Sam) Huang, Xuequn Wang, Hua Qu

International Journal of Contemporary Hospitality Management (2025) 37 (3): 976–996.

https://doi.org/10.1108/IJCHM-02-2024-0211

Published: 01 January 2025

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Includes: Supplementary data

Journal Articles

Impact of green marketing on peer-to-peer accommodation platform users’ repurchase intention and positive word-of-mouth: mediation of trust and consumer identification

Songshan (Sam) Huang, Hua Qu, Xuequn Wang

International Journal of Contemporary Hospitality Management (2024) 36 (3): 691–712.

https://doi.org/10.1108/IJCHM-10-2022-1300

Published: 17 May 2023

View article titled, Impact of green marketing on peer-to-peer accommodation platform users’ repurchase intention and positive word-of-mouth: mediation of trust and consumer identification

Add to Citation Manager for Impact of green marketing on peer-to-peer accommodation platform users’ repurchase intention and positive word-of-mouth: mediation of trust and consumer identification