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Hung-Che Wu
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Journal Articles
Towards green experiential loyalty: Driving from experiential quality, green relationship quality, environmental friendliness, green support and green desire
Available to Purchase
International Journal of Contemporary Hospitality Management (2018) 30 (3): 1374–1397.
Published: 19 March 2018
Journal Articles
Synthesizing the effects of green experiential quality, green equity, green image and green experiential satisfaction on green switching intention
Available to Purchase
International Journal of Contemporary Hospitality Management (2016) 28 (9): 2080–2107.
Published: 12 September 2016
