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Journal Articles

Emotions as social information in CSR communication: pathways to online brand advocacy

Kyong Sik Sung, Seoki Lee

International Journal of Contemporary Hospitality Management 1–20.

https://doi.org/10.1108/IJCHM-08-2025-1279

Published: 22 April 2026

View article titled, Emotions as social information in CSR communication: pathways to online brand advocacy

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Includes: Supplementary data

Journal Articles

Digital mutuality and openness in ESG communication and brand advocacy: applying the theory of normative social behavior

Kyong Sik Sung, Seoki Lee

International Journal of Contemporary Hospitality Management (2025) 37 (11): 3814–3835.

https://doi.org/10.1108/IJCHM-12-2024-1887

Published: 19 September 2025

View article titled, Digital mutuality and openness in ESG communication and brand advocacy: applying the theory of normative social behavior

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Journal Articles

Interactive CSR campaign and symbolic brand benefits: a moderated mediation model of brand trust and self-congruity in the restaurant industry

Kyong Sik Sung, Seoki Lee

International Journal of Contemporary Hospitality Management (2023) 35 (12): 4535–4554.

https://doi.org/10.1108/IJCHM-08-2022-1027

Published: 21 April 2023

View article titled, Interactive CSR campaign and symbolic brand benefits: a moderated mediation model of brand trust and self-congruity in the restaurant industry

Add to Citation Manager for Interactive CSR campaign and symbolic brand benefits: a moderated mediation model of brand trust and self-congruity in the restaurant industry