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Journal Articles

Advancing information search through GenAI: the roles of search type, travel motive and GenAI customization level

Xiaoyan Luo, Ding Xu, Yuan (William) Li, Lisa C. Wan

International Journal of Contemporary Hospitality Management (2025) 37 (5): 1725–1743.

https://doi.org/10.1108/IJCHM-06-2024-0941

Published: 07 February 2025

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Includes: Supplementary data

Journal Articles

Virtual influencers going head-to-head with human influencers: the impact of influencer type on trust perceptions of endorsement

Xing (Stella) Liu, Lisa C. Wan, Anna S. Mattila

International Journal of Contemporary Hospitality Management (2025) 37 (5): 1574–1602.

https://doi.org/10.1108/IJCHM-06-2024-0886

Published: 04 February 2025

View article titled, Virtual influencers going head-to-head with human influencers: the impact of influencer type on trust perceptions of endorsement

Add to Citation Manager for Virtual influencers going head-to-head with human influencers: the impact of influencer type on trust perceptions of endorsement