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Journal Articles

A comparison of relationship marketing and Guanxi: its implications for the hospitality industry

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Morgan W. Geddie, Agnes L. DeFranco, Mary F. Geddie
Journal: International Journal of Contemporary Hospitality Management
International Journal of Contemporary Hospitality Management (2005) 17 (7): 614–632.
https://doi.org/10.1108/09596110510620681
Published: 01 December 2005
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