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Journal Articles

QSR brand value: Marketing mix dimensions among McDonald’s, KFC, Burger King, Subway and Starbucks

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Robert J. Harrington, Michael C. Ottenbacher, Simon Fauser
Journal: International Journal of Contemporary Hospitality Management
International Journal of Contemporary Hospitality Management (2017) 29 (1): 551–570.
https://doi.org/10.1108/IJCHM-06-2015-0300
Published: 09 January 2017
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