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Journal Articles

Action and inaction regret in fine-dining decisions: the impact of the focal customer, sommelier and dining companion

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Demi Shenrui Deng, Soobin Seo, Robert J. Harrington
Journal: International Journal of Contemporary Hospitality Management
International Journal of Contemporary Hospitality Management (2023) 35 (12): 4238–4258.
https://doi.org/10.1108/IJCHM-09-2022-1070
Published: 31 March 2023
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Journal Articles

Do brand rumors matter? The role of brand equity and response strategy to brand rumor

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Jihee Choi, Soobin Seo
Journal: International Journal of Contemporary Hospitality Management
International Journal of Contemporary Hospitality Management (2021) 33 (8): 2862–2879.
https://doi.org/10.1108/IJCHM-01-2021-0054
Published: 26 July 2021
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Journal Articles

When a stigmatized brand is doing good: The role of complementary fit and brand equity in cause-related marketing

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Jihee Choi, Soobin Seo
Journal: International Journal of Contemporary Hospitality Management
International Journal of Contemporary Hospitality Management (2019) 31 (9): 3447–3464.
https://doi.org/10.1108/IJCHM-10-2018-0806
Published: 15 July 2019
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Journal Articles

A critical review of research on customer experience management: Theoretical, methodological and cultural perspectives

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Johye Hwang, Soobin Seo
Journal: International Journal of Contemporary Hospitality Management
International Journal of Contemporary Hospitality Management (2016) 28 (10): 2218–2246.
https://doi.org/10.1108/IJCHM-04-2015-0192
Published: 10 October 2016
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