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Keywords: AI-generated media
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Journal Articles
International Journal of Contemporary Hospitality Management (2026) 38 (6): 1973–1994.
Published: 28 April 2026
... content should lead and how multisensory cues can elevate campaign effectiveness. AI-generated media Gastronomic experience activation Embodied cognition Sensory authenticity Experiential engagement The Hong Kong Polytechnic University Research Fund project ID: P0043738 Hotel ICON...
Includes: Supplementary data
