..., seniors 65 accounted for 16.4% of the American population, or 52.7 million older adults (U.S. Census Bureau, 2020). By 2050, the older population is estimated to reach 82.3 million, which would account for 21% of the US population (Administration for Community Living and Administration on Aging, 2018...

... 325 restaurant customers in the USA through a Web-based survey conducted by an online marketing research firm. Following previous studies’ categorization of senior consumers, this study distinguished between “senior consumers” (age 60 or older) and “younger consumers” (age 39 or younger) to better...